Paid Search Account Director

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About The Coca-Cola Company (TCCC): A Leading WPP Media Brand

REFRESH THE WORLD. MAKE A DIFFERENCE.

LOVED BRANDS, DONE SUSTAINABLY, FOR A BETTER SHARED FUTURE.

The Coca-Cola Company’s vision is to craft the brands and choice of drinks that people love and enjoy, to refresh them in body and spirit.

Role Summary and Impact

As an Account Director specialising in Paid Search and Amazon Advertising, you will be responsible for the end-to-end coordination and delivery of campaigns across Amazon Ads (Sponsored Products, Sponsored Brands and DSP) and Google Ads for TCCC.

You will act as the main client point of contact, ensure flawless operational delivery, and drive innovation across both ecosystems.

Success in this role requires strong leadership, initiative, and the ability to establish efficient ways of working across hybrid, multi-market teams.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key Responsibilities

Campaign Management

• Own the quality and performance of all Amazon and Paid Search output, both client-facing and operational.
• Ensure adherence to best practices across both Google Ads and Amazon Ads (SP, SB, DSP).
• Consistently deliver against performance KPIs, proactively identifying opportunities to drive excellence and best in class activation for TCCC.
• Develop a strategic understanding of TCCC’s business and KPIs, proactively identifying opportunities, trends, and new platform capabilities.
• Lead on the design and evolution of forward-thinking activation approaches across Amazon and Google.

Client & Partner Management

• Build and maintain strong client relationships, acting as a trusted advisor across both Amazon and Google channels.
• Communicate confidently beyond your immediate remit, providing useful insights and guidance to senior stakeholders.
• Advise internal teams and external partners on industry trends and platform developments, translating implications into actionable recommendations.
• Monitor TCCC’s competitive environment across retail media and search to shape strategic solutions.

People Management

• Lead, mentor, and develop the competencies of a hybrid team across markets, ensuring continuous upskilling.
• Drive a culture of accountability, initiative, and excellence in execution.
• Oversee junior team members’ workloads, ensuring prioritisation and timely delivery against all deadlines.

Operational Excellence

• Establish and refine strong ways of working across markets and platforms, ensuring efficiency and consistency.
• Champion process improvements and automation through scripts, tooling, and third-party integrations across Amazon and Google.
• Oversee adherence to financial processes, forecasting, and reconciliations.
• Support the development of new service opportunities and revenue streams.

About You 

• Solid experience across Google Ads and Microsoft Ads, including setup, optimisation and reporting
• It would be great if you had experience in Amazon Ads (Sponsored Products, Sponsored Brands and DSP) and a strong grasp of retail media performance levers.
• Strong understanding of both search and retail media’s strategic and tactical applications in full-funnel digital marketing.
• Demonstrated experience leading teams, developing talent, and establishing robust ways of working.
• Strong project management, stakeholder management, and communication skills.
• Comfortable leading hybrid, multi-market teams and collaborating with people from diverse backgrounds and cultures.
• Proactive, solutions-oriented, collaborative- someone who takes initiative rather than waiting for direction.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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