Paid Media Manager

Responsibilities: 

• Ensure product data feeds are optimised and structured correctly for all online channels, including Google Shopping and Meta dynamic product ad campaigns 

• Manage, monitor and analyse data feeds to improve product visibility and increase ROI 

• Identify areas for optimisation and provide insights to improve the performance of the campaigns 

• Work with the marketing team to optimise product titles, descriptions, images, and other attributes for maximum effectiveness 

• Stay up-to-date with the latest trends, technologies, and best practices in product feed optimisation 

• Work closely with the PPC team to ensure that campaigns are running smoothly and hitting performance targets 

• Conduct regular audits and checks to ensure data accuracy and compliance with the platform's policies and guidelines 

• Collaborate with the development team to troubleshoot technical issues and improve the overall performance of the product feed 

Requirements: 

• Strong interest in e-commerce and paid media 

• Ability to work independently and collaboratively as part of a team 

• Strong analytical skills and attention to detail 

• Proficient in Microsoft Excel and data analysis tools 

• Excellent communication skills, both written and verbal 

• Ability to work in a fast-paced, dynamic environment 

• Bachelor's degree in Marketing, Business, or a related field is preferred but not required