Paid Media Manager

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

The Role

We are looking for a Paid Media Manager to join our Paid Media Team. Reporting into the Paid Media Lead, you will accelerate our growing paid media execution capabilities across full funnel activations.

We’re looking for an App and Video Specialist with a proven track record of setting up and scaling activity in a dynamic in-house or agency environment.  This role will take ownership of the execution, optimisation and reporting across App install and Video channels alongside influencing and contributing to the overarching strategy. The focus will be on app campaigns across Google, Meta and TikTok alongside video campaigns across YouTube; with the opportunity for other paid video channels like Pinterest to fall into this role.

The ideal candidate will love the balance of data and creative. As well as being responsible for conducting in-depth analysis to optimise our activity using our in-house bespoke attribution models, they will be making data-driven optimisations and feed insights into the product, marketing and creative teams alongside using these insights to inform testing roadmaps and strategy.

We are looking for a driven team player who loves collaborating and communicating cross-functionally as this role is in the centre of things and will work closely and collaboratively with various teams within Depop such as  Brand Marketing, Insights, Creative and Product.

Responsibilities

• Focus primarily on App and Video executions and optimisations in conjunction with wider marketing teams to ensure we hit our collective targets.

• Ownership on driving and developing our testing plan across App to best deliver against LTV:CAC objectives.

• Ownership on executing, optimising and reporting upper funnel video campaigns to best deliver against reach, frequency and impression objectives. 

• Maintain and improve relationships with key media partners, by being the main contact and attending weekly calls.

• Contribute into creative briefs and UGC selections for your key channels aligning with full funnel and activation calendars

• Collaborate with cross-functional teams to expand upon and execute a first-party audience strategy that drives engagement and business outcomes

• Collaborating with adtech to ensure that the MMP is set up to meet your optimisation and reporting needs.

• Communicate effectively with cross-functional teams across key projects such as campaign and creative performance and the building of measurement and testing frameworks.

• Data exploration in order to further develop activity and troubleshoot any problems.

• Working closely with our in-house Insights team and data visualisation tools, take ownership of app and video reporting and develop it to business requirements.

• Identify and communicate insights cross-functionally to all levels of seniority.

Requirements:

• Experience working in App and Video.

• Previous experience on App business with MMP knowledge 

• Strong knowledge of Social and Video platforms.

• Media buying experience (either agency or in-house) with a focus on Google ads, Meta and TikTok.

• Analytical capabilities and Google Sheet / Excel literate with the ability to use data to answer business questions.

• Proactive and eager to learn attitude, with the capacity for independent thinking.

• Strong communication skills and ability to build relationships and collaborate with cross-functional teams.

• Good attention to detail to ensure excellent implementation and execution of all campaigns.

Bonus:

• Experience in boosting owned and 3rd party content across video platforms

• Experience in implementing brand new strategies and scaling them to business goals

• Experience in an marketplace or e-commerce model

• Experience across multiple performance marketing channels outside of App and Video.

• Worked in a fast paced growing business environment

• Affinity for Depop and the resale world

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa

• Subsidised counselling and coaching with Self Space

• Cycle to Work scheme with options from Evans or the Green Commute Initiative

• Employee Assistance Programme (EAP) for 24/7 confidential support

• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days annual leave with option to carry over up to 5 days

• 1 company-wide day off per quarter

• Impact hours: Up to 2 days additional paid leave per year for volunteering

• Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.

• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant

• All offices are dog-friendly

• Ability to work abroad for 4 weeks per year in UK tax treaty countries

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Budgets for conferences, learning subscriptions, and more

• Mentorship and programmes to upskill employees

Your Future:

• Life Insurance (financial compensation of 3x your salary)

• Pension matching up to 6% of qualifying earnings

Depop Extras:

• Employees enjoy free shipping on their Depop sales within the UK.

• Special milestones are celebrated with gifts and rewards!