Paid Media Executive - US

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

· Think without limits – Think, think fast, think fearlessly

· Own it and back yourself - Own the basics, own your role and own the results

· Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

About the Opportunity

As a Paid Media Executive, you will be responsible for owning & managing our full paid media strategy across Paid Search, Paid Social & Display, focusing on driving customer acquisition / retention, revenue growth & efficiency across Frasers Group US brands - Everlast Worldwide and The Webster.

You will lead the planning, execution, optimisation, and reporting of all performance marketing campaigns which includes a blend of performance-led, mid/upper funnel brand awareness & membership/lead gen activity.

Key Responsibilities

• • Execute paid social and paid search campaigns across platforms such as Meta, TikTok, and Google Ads and ensure campaigns align with brand objectives, seasonal priorities, and marketing calendars.
  • Monitor campaign performance daily, adjusting bids, budgets, and targeting to maximise ROAS.
  • Implement A/B testing for creative, copy, and audience segments to improve results.
  • Analyse key metrics including CTR, CPC/M, ROAS, and conversion rates and deliver regular performance reports with actionable recommendations for growth.
  • Support affiliate marketing activity through partner coordination and campaigns.
  • Work closely with the wider marketing team to ensure paid media supports overall brand strategy and coordinate with creative teams for ad assets and messaging consistency.

Skills & Experience:

• • Minimum of 2 years of hands-on experience across paid media channels (PPC & Paid Social) ideally with a mix of performance-focused and creative campaign execution (*experience in US market and retail preferred, but not essential)
  • Hands-on experience with paid social and paid search platforms (Meta Ads Manager, Google Ads).
  • Knowledge of search & social media platforms (Google, Instagram, Facebook, and TikTok), their advertising tools, and best practices.
  • Strong analytical skills, with the ability to interpret data, detect optimisation opportunities, and apply them.
  • Excellent organisational, interpersonal skills and attention to detail.
  • A self-starter mindset, with the ability to work under minimal supervision and guidance.
  • Genuine passion for performance marketing, and desire to grow in your career.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.