Core Objective:
Drive commercialization and growth for Tencent’s overseas performance advertising business across the EMEA region. Own both demand-side advertiser growth and supply-side publisher monetization, accelerating revenue growth, improving ecosystem efficiency, and building scalable commercialization solutions that drive long-term business success.
Key Responsibilities:
Drive Regional Commercialization Strategy
Develop and execute commercialization strategies across EMEA to unlock new growth opportunities.
Drive advertiser acquisition and spend growth while optimizing publisher monetization, delivering measurable improvements in revenue, platform scale, and operational efficiency.
Build Scalable Commercial Solutions
Partner with Product, Engineering, and Operations teams to translate advertiser and publisher insights into scalable platform capabilities and operational improvements.
Develop industry best practices and commercialization solutions that can be replicated across markets and verticals.
Partner with Sales to Accelerate Growth
Work closely with regional Sales teams to identify high-value opportunities, support solution design, and drive successful deal execution.
Improve customer acquisition, conversion efficiency, and overall business expansion across both advertisers and publishers.
Drive Customer Success & Business Growth
Own the end-to-end success of advertisers and publishers across EMEA.
Drive product adoption, campaign optimization, and monetization performance to maximize customer value, long-term retention, and sustainable revenue growth.
Experience
5+ years of experience in performance advertising, ad tech, commercialization, client solutions, business strategy, or growth operations.
Hands-on experience with advertising platforms, DSPs, SSPs, ad networks, mobile advertising, or performance marketing is highly preferred.
Industry Knowledge
Strong understanding of the digital advertising ecosystem across both demand-side advertising and supply-side monetization.
Familiar with campaign optimization, ROAS/ROI measurement, inventory monetization, fill rate, eCPM, and performance-driven advertising models.
Skills
Strong analytical mindset with the ability to turn data into actionable business insights.
Excellent problem-solving, stakeholder management, and cross-functional collaboration skills.
Proven ability to manage multiple priorities and execute effectively in a fast-paced, ambiguous environment.
Others
Professional proficiency in both English and Mandarin is required to collaborate effectively with HQ in China.
Additional language skills, including French, German, Spanish, or Arabic, are a strong plus.
Comfortable working across multiple time zones and managing regional travel as needed. Strong adaptability to ambiguity and changing priorities. Entrepreneurial mindset with strong bias for action, impact, and scalability.
Entrepreneurial, proactive, and results-oriented with a strong sense of ownership.
Comfortable working across multiple time zones and managing regional travel as required.
Passionate about driving scalable business growth and delivering measurable commercial impact.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
