Omnicom Media Group UK
Outcomes Planning & Buying Manager
About the Role:
Outcomes offers a guaranteed performance model for digital media buying. Clients pay only on results, rather than ads served, with Outcomes assuming a forward position on the media, de-risking a client’s investment.
Outcomes is a data and technology powered product, leveraging programmatic activation across a full funnel of KPIs from brand awareness guarantees down to lower funnel direct response results; all via an omnichannel approach.
Globally, OMG has placed a greater emphasis on the development of trading products, with Outcomes being a key focus.
The UK is a leading market for Outcomes development. To further our exciting growth ambition, we require an in-house planning and buying team, with a laser-focus on planning to and delivering cost effective guaranteed outcomes for our clients.
The Outcomes UK team sits as a centralised function within the wider OMG Digital team.
This role offers the successful candidate a real opportunity to shape and drive the growth of one of OMG UKs fastest growing specialist services.
Role Summary & Responsibilities
In this newly created role, we are looking for an Outcomes Planning & Buying Manager who will work with our UK agencies and technology partners to provide best-in-class Outcomes brief responses alongside leveraging buying platforms to deliver meaningful and cost-efficient outcomes for our clients.
The core responsibilities are described as follows:
Planning:
- Education and thought leadership across OMG UK agencies, evangelizing the Outcomes capability, building advocacy and understanding of the Outcomes product. In the form of ongoing meetings, workshops presentations.
- Client / agency brief responses, working with Outcomes technology partners to define the best route and plan to delivering a given outcome.
- Building rapport and trust with clients. Whilst the agency will hold the client relationship, there will be opportunity to have direct client conversations.
- Outcomes UK product strategy provision of opinion and ideas to feed into the product development roadmap.
Buying:
- Management of campaigns in DSP (s) Campaign set up as per media plan, pixel generation, trading, optimization and delivery. PG and Deal ID deployment, SPO, performance reporting
- Excellent understanding of digital ad tech platforms that focus on ad server, analytics and attribution services, and how they connect to both programmatic and direct IO display activation.
- Communicate advanced programmatic strategies, bidding mechanisms and levers within a programmatic platform for external and internal stakeholders.
- Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats and strategies.
- Promotion of best-in-class output within team across day-to-day activation – including best practice adherence and quality assurance measures.
- Troubleshoot and optimise key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
- Management of projects to deliver best commercial and client outcome.
Reporting Lines
Day to day this role will report into the Outcomes Director, UK. The role will also involve broad agency contact, working with agency teams to deliver on goals as set out by their clients.
Skills & Experience
- A background in digital media, ideally from a media agency or ad tech business
- Experience in managing junior members
- Approachable and supportive management style
- Strong knowledge of digital ad tech market
- Strong interpersonal, diplomacy and relationship-management skills
- Good at working collaboratively with teams and managing multiple stakeholders
- Good understanding of DSP capabilities, DMP technology and digital ad tech stack
- Excellent organizational and time management skills with ability to manage team to tight deadlines
- Confident speaker able to deliver presentations with a strong and compelling narrative
- Negotiation skills to deliver best commercial value for client
- Advanced analytical skills (i.e. MS Excel VLOOKUPs)
- Experience working with large data sets to identify trends and insights
About the Agency:
Omnicom Media Group exists to power its four media agencies: OMD, Manning Gottlieb OMD, PHD and Hearts & Science. We also power a range of Specialist Services, including OMG Programmatic, Annalect, Fuse, DRUM, Transact, HYD, Verve, Adylic and OMG Unite.
OMG UK is the holder of many Agency and Network of the Year accolades, including, most recently for 2020; PHD UK named as Campaign Media Agency of the Year and also EMEA Media Network of the Year, Manning Gottlieb OMD named as Global Media Agency of the Year. We are particularly proud of our industry-leading success at the Cannes Lions Festival, Global Festival of Media Awards, Campaign Awards, Media Week Awards, The Drum Awards and IPA Effectiveness Awards.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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Omnicom Media Group UK London, England Office
Bankside 2, 90-100 Southwark Street, London, United Kingdom, SE1 0SW
