OTC Category Development Lead - EMEAL

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

12  Month Secondment / Temporary Assignment until January 2027
 

About the Role

We are currently recruiting for an OTC Category Development Lead for our SSL team based in the UK. This is a 12 month temporary assignment.    

The Category Development Lead Oral Care supports top local markets in EMEA/LATAM to  develop the customer-facing category strategy and category tactics to deliver category growth with our customers. You will work closely with Global Customer and Channel Director & Local markets, adapting and localizing materials to capitalize on the local category growth drivers. You will also use Shopper Science Lab (SSL) tools & technologies as key enabler of your work & embed this way of working in local markets as business as usual.

The Category Development Lead creates, future thinking, growth enabling category selling stories that can be taken to key customers to position ourselves as partner of choice to grow their categories.

This is a hybrid role; Haleon HQ is based in London, Bankside however this role is primarily based in West London where the Shopper Science Lab is currently located.

Please note the Shopper Science Lab will be moving to London to be located closer to Haleon HQ with a target moved date of June 2026.

There will also be occasional travel to local markets.

About the Role

Key responsibilities

• Lead EMEAL Regional Perfect Store programme, driving Haleon OTC Brand strategy for relevant channels (largely Pharmacy).
• Collaborate with the Global OTC Marketing team on driving relevant shopper, channel & retailer focused selling stories
• Collaborate with Global Teams on bringing innovation into store for best-in-class execution toolkits and pack design
• Embed shopper & consumer insights into the category trade stories & identify gaps, where the Shopper Science Lab can support
• Utilise the tools & technology in Shopper Science Lab to support the creation of category tactics eg. Developing optimum layout & flow for the category, conducting portfolio analysis to identify the tail.
• Engaging with local markets to understand category issues & opportunities to drive category growth.
• Work with local markets to drive localisation and execution of the global category strategy
• Build category capability across the region leveraging the BU teams to embed in local markets
• Leading retailer collaboration sessions with priority customers across the region leveraging the Shopper Science lab capabilities to drive insight into shopper and consumer preferences that can transform commercial outcomes
• Monitor & measure the impact of the changes in market & create best practice library to share learnings across the region.
• Demonstrate the capability of the Shopper Science Lab to internal & external stakeholders to drive insight into shopper and consumer behaviour and transform commercial outcomes

Basic Qualifications:

• BS/BA degree

Skills / Experience

• Experienced in category management/shopper, ideally multi-markets, track record of driving strategy & impact.
• Strong Stakeholder management skills.
• Highly developed presentation skills, interpersonal skills & ability to influence across matrix organisation.
   

Preferred:

• Experience in FMCG, global & local market
• OTC experience
• Expert in merchandising, assortment/planning with retailers

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.