Omnichannel Brand Manager
We are looking for a dynamic Omnichannel Brand Manager for an exciting opportunity within GSK’s critical and growing UK Vaccines franchise, where you will bring a wealth of expertise on all aspects of the marketing mix and performance optimization across owned and third-party channels. In this role you will be accountable for leading the consumer omnichannel marketing strategy and using data and insight to optimise planning and delivery of Consumer focussed campaigns with the objective of increasing consumer engagement with the national immunisation programme and contribute to the commercial strategy with the broader commercial team.
We are looking for someone with the creativity, analytical mindset and digital know how to excel in this space. As a modern employer, we empower you to be yourself, share ideas and work collaboratively.
This is an important role within GSK’s critical department, working specifically on the largest vaccine within the UK Commercial company where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing.
Key Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
- Leadership of omnichannel strategy for all consumer activity across the brand
- Introduction and implementation of innovative opportunities to enhance the consumer experience with continued optimisation of all omnichannel marketing campaigns, including but not limited to social media, search engine marketing, pay per click, and display advertising campaigns.
- Supporting upskilling of omnichannel capabilities across the brand team
- Gathering and interpreting data and insights to inform omnichannel strategy and content/activity optimisation.
- Measure and report performance of all online and offline marketing campaigns against goals to assess campaign performance success (CSFs and KPIs).
- Plan, execute, measure experiments and conversion tests.
- Optimize spend and media performance based on consumer insight decision making by evaluating end-to-end consumer experience across multiple channels and touch points.
- Identify trends and insights from the external consumer landscape, bringing external technological expertise into GSK for adoption.
- Build strong and collaborative relationships with key partners in the GSK cross-functional team across medical, insights and externally with creative and media agencies on the development, delivery and approval of consumer facing marketing campaign materials.
- Input into content strategy and media planning initiatives to shape the marketing strategy.
Why You?
Basic Qualifications
- Highly consumer and patient focused.
- Strong knowledge of omnichannel and digital planning working with media agencies.
- Experience of implementing omnichannel campaigns across social media, pay per click (PPC) and display advertising.
- Marketing experience with demonstrated project management skills
- Driven by optimisation of goal metrics over a period of time (results orientated) with analytical ability to use data to inform decisions.
- Strong commercial and business acumen.
- Strong communication and stakeholder management skills.
- Comfortable in a fast-paced and agile environment.
- Experience in contributing to and delivering a campaign strategy for a brand.
- Works creatively and independently being comfortable with problem solving.
Preferred Experience
- Experience working in a highly regulated environment on compliance and good understanding of pharmaceutical industry regulations (ABPI Code of Practice).
- Ambitious for patients – brings the voice of the consumer and patient to the
cross-functional team.
- Demonstrates the ability to think both strategically and tactically.
- Brings an entrepreneurial mindset; willing to test & learn to drive continuous improvement.
- Communicates effectively and in an engaging manner.
- Brings a high-energy and passionate outlook to the job and can influence those around them.
- Able to build a sense of trust, rapport and transparency that creates a comfortable and effective workplace culture.
Closing date for applications: 25th March 2025
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive
As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
Top Skills
GSK Brentford, England Office
980 Great West Road, Brentford End, Brentford, United Kingdom, TW8 9GS