Omnichannel Brand Manager

Omnichannel Brand Manager

We are looking for a dynamic Omnichannel Brand Manager for an exciting opportunity within GSK’s critical and growing UK Vaccines franchise, where you will bring a wealth of expertise on all aspects of the marketing mix and performance optimization across owned and third-party channels. In this role you will be accountable for leading the consumer omnichannel marketing strategy and using data and insight to optimise planning and delivery of Consumer focussed campaigns with the objective of increasing consumer engagement with the national immunisation programme and contribute to the commercial strategy with the broader commercial team.

We are looking for someone with the creativity, analytical mindset and digital know how to excel in this space. As a modern employer, we empower you to be yourself, share ideas and work collaboratively.
 

This is an important role within GSK’s critical department, working specifically on the largest vaccine within the UK Commercial company where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing.
Key Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

• Leadership of omnichannel strategy for all consumer activity across the brand
• Introduction and implementation of innovative opportunities to enhance the consumer experience with continued optimisation of all omnichannel marketing campaigns, including but not limited to social media, search engine marketing, pay per click, and display advertising campaigns.
• Supporting upskilling of omnichannel capabilities across the brand team
• Gathering and interpreting data and insights to inform omnichannel strategy and content/activity optimisation.
• Measure and report performance of all online and offline marketing campaigns against goals to assess campaign performance success (CSFs and KPIs).
• Plan, execute, measure experiments and conversion tests.
• Optimize spend and media performance based on consumer insight decision making by evaluating end-to-end consumer experience across multiple channels and touch points.
• Identify trends and insights from the external consumer landscape, bringing external technological expertise into GSK for adoption.
• Build strong and collaborative relationships with key partners in the GSK cross-functional team across medical, insights and externally with creative and media agencies on the development, delivery and approval of consumer facing marketing campaign materials.
• Input into content strategy and media planning initiatives to shape the marketing strategy.

Why You?
Basic Qualifications

• Highly consumer and patient focused.

• Strong knowledge of omnichannel and digital planning working with media agencies.
• Experience of implementing omnichannel campaigns across social media, pay per click (PPC) and display advertising.
• Marketing experience with demonstrated project management skills

• Driven by optimisation of goal metrics over a period of time (results orientated) with analytical ability to use data to inform decisions.
• Strong commercial and business acumen.
• Strong communication and stakeholder management skills.
• Comfortable in a fast-paced and agile environment.
• Experience in contributing to and delivering a campaign strategy for a brand.
• Works creatively and independently being comfortable with problem solving.

Preferred Experience

•    Experience working in a highly regulated environment on compliance and good understanding of pharmaceutical industry regulations (ABPI Code of Practice).
•     Ambitious for patients – brings the voice of the consumer and patient to the

cross-functional team.

•    Demonstrates the ability to think both strategically and tactically.
•    Brings an entrepreneurial mindset; willing to test & learn to drive continuous improvement.
•    Communicates effectively and in an engaging manner.
•    Brings a high-energy and passionate outlook to the job and can influence those around them.
•    Able to build a sense of trust, rapport and transparency that creates a comfortable and effective workplace culture.

Closing date for applications: 25th March 2025

Please take a copy of the Job Description, as this will not be available post closure of the advert.  

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. 

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391.  The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.

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