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Job DescriptionForbes Advisor is looking for a Native campaign manager to join the Performance Marketing team. Proven campaign management across Native platforms such as: Taboola, Outbrain, Microsoft and MediaGo is essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
The role, reporting to the Native Lead, will be responsible for managing high-budget Native campaigns. The ideal candidate will combine strong technical campaign management expertise, exceptional data analysis skills, creativity, and a strategic mindset. Plus, have a proven track record of successfully launching, scaling, and managing large-scale Native campaigns.
Responsibilities:
- Responsible for achieving the performance targets of your campaigns and helping the Native team achieve their overall growth goals
- Launch and manage multiple high-budget Native campaigns across Taboola, Outbrain, and Microsoft ads
- Continuously monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs
- Analyze campaign data to generate actionable insights and inform future strategies
- Regularly come up with and test new ad images and copy
- Work with the CRO team to come up with advertorial tests to drive performance uplifts
- Test new targeting, bidding, and creative strategies to drive innovation and stay ahead of industry trends
- Provide regular performance reports to stakeholders, highlighting successes, challenges, and opportunities for improvement
Requirements:
- Proven 5+ years’ experience in Native ads working across Taboola, Outbrain & other Native platforms
- Proficiency in managing large-scale Native campaigns - ideally with a mix of lead-gen and eCommerce.
- Experience launching and scaling Native campaigns from scratch.
- Strong technical platform ability – experience with different bid strategies, audience targeting and other platform features.
- Proven ability to creative winning ad images and headlines.
- Able to write advertorial copy which achieves campaign goals.
- Experience analysing large data sets to make data driven campaign management decisions.
- Ability to co-ordinate with internal teams and external platforms.
- You enjoy working in a team environment and look forward to supporting the business to meet required goals.
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This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
