ABOUT SOTHEBY'S
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
THE ROLE
Sotheby’s seeks a dynamic marketing professional to join the Integrated Marketing Team in London, with a focus on growing both luxury and fine art in the Middle East. This person will also be closely involved in growing Sotheby’s Abu Dhabi, Dubai, Saudi Arabia, amongst other Middle East locations.
As the marketing lead and support for the Middle East you will need to design, cultivate, nurture and grow the audience in ways dynamic, forward thinking and innovative for the business. It will require you to work closely with the local team and departments to grow and innovate across multiple channels: auction, e-commerce, retail, events and partnerships. The Marketing Manager will provide direction for brand positioning, key events, partnerships, and editorial strategy. S/he will work closely with colleagues across the division (eg Content & Creative Services, Proposals, Digital Marketing, Events and Partnerships) to elevate the Region by leveraging the larger Sotheby’s marketing ecosystem. The Marketing Manager will also collaborate with colleagues in related departments including Communications & Social Media, Operations, and E-Commerce to create truly integrated campaigns. In addition, this position oversees all new initiatives which bring the best of Sotheby’s fine art and luxury to the hearts of our community whilst we care for our existing clients in addition to attracting new prospects.
RESPONSIBLITIES
Luxury
- Help define and implement the market marketing strategy across all channels, including auction, marketplace and showroom to elevate awareness, reinforce positioning, drive new client acquisition and further engage the existing client base.
- Ensure regular communication between all departments in the region to ensure alignment and consistency on category goals, strategy, branding and content creation through global weekly meetings with relevant marketing managers and other marketing functions to outline weekly priorities to ensure alignment.
- Define budget resource allocation globally and oversee this across all regions.
- Outline best practices across all campaign elements.
- Own regional presentation across Sotheby’s digital channels to ensure content is represented and visible
- Build plans which fuel regional growth and development as well as event participation and maximising sponsorship.
- Outline the content strategy with particular focus on evergreen content.
- Compile sale reports for the region in which they reside and oversee those in the other localized regions.
- Drive multi-platform consignment getting strategy and campaigns, working closely with the Specialist Departments to coordinate and optimise all consignment getting initiatives.
Fine Art
- Adapt plans to foster grow and sales in the Middle East.
- Create marketing budgets that fuel the region.
- Oversee the local execution and promotion of events, exhibitions and travelling exhibitions.
- Compile post-sale reports.
Potential projects encompassing (marketplace/maisons)
- Collaborate across sales departments to gain consensus on goals and creative approaches.
- Create integrated plans and budgets in collaboration with Content & Creative, Digital Production, Special Events and Communications teams.
- Oversee execution.
IDEAL EXPERIENCE & COMPETENCIES
- Bachelor’s Degree
- 5+ years relevant experience in marketing, partnerships or ad/brand/creative agency
- Passion for and understanding of fine art and luxury goods
- Self-motivated with a keen attention to detail, excellent communication skills
- Action-oriented with exceptional project management skills – able to manage multiple, time-sensitive projects at once
- Strong interpersonal skills with an ability to work with internal/external clients and vendors – able to influence and communicate a vision
- Comfortable with ambiguity and responds with resourcefulness and an ability to think outside the box
- Innate curiosity with an interest in art, culture & luxury
- Positive attitude and able to quickly build team rapport
- Understanding of KPIs and campaign performance metrics across online marketing channels
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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
