Membership Marketing Executive

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our Mission –  we are building the worlds most admired and compelling brand ecosystem

Our Purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

This role is based 4 days a week in our Academy House office, with 1 day WFH

Sports Direct Membership has landed! https://www.linkedin.com/posts/frasers-group_sportsdirectmembership-sdmembership-activity-7300444057376309248-iP2K?utm_source=share&utm_medium=member_desktop&rcm=ACoAACA9iXAB3HXxWAEEl9sMVG5jspKBWBEnOt0

This is just the start, and we are hiring a brand new Membership Marketing Executive who will be integral to launching memberships across our other brands including Flannels and Frasers.

• Collaborating with the Membership Marketing Manager to execute and manage the membership customer journeys and the management programme, driving member engagement, member value and retention
• Continuously improving the member experience, identifying opportunities to reduce friction in activation of rewards and increasing active member rates
• Collaborating with the brand, digital marketing, and CRM teams to leverage all marketing channels effectively, driving membership acquisition and engagement 
• Utilising data-driven insights to identify customer needs and preferences, helping to tailor the customer journeys accordingly
• Working closely with brand and design teams to generate membership specific content across digital and offline channels as well as planning and executing events and experiences
• Monitoring and measuring the effectiveness of the loyalty programme and providing actionable insights to optimise programme effectiveness
• Helping to define the proposition, benefits and rewards and customer segmentation
• Working on membership collateral and T&Cs and FAQs, ensuring all documentation is kept up to date with new initiatives
• Owning and managing email and mobile app calendar for membership aligning with wider teams to support business objectives
• Responsible for the briefing, creative, segmentation, scheduling and delivery of all membership email and mobile app notifications.
• Delivering weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business
• Working with the wider CRM Team when and where support needed  to brief, create, segment, schedule and deliver non-membership email and mobile app notifications
   

Qualifications

• 1-2 years experience in marketing or a related field, with exposure to loyalty or membership programs preferred (CRM experience is a must have as an alternative)
• Detail-oriented with strong organisational skills to execute complex membership marketing campaigns effectively
• Collaborative mindset, capable of working with various teams to deliver exceptional membership experiences
• Familiarity with marketing automation tools and CRM systems, especially Emarsys
• Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders
• Passionate about creating engaging and valuable experiences for customers through membership initiatives

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being invited to complete a 1 way video interview via our platform Hinterview. This will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager which will be more technically focussed and will include a task so we can see your skills in action.