The Media Planner will create media strategies, manage budgets, optimize campaigns, engage with media buyers, and present insights to clients while maintaining vendor relationships and using tools like Prisma and Google Analytics.
Overview
Requirements
Benefits
Situation UK is a digital-first London agency championing the power of shared experiences and building passionate communities for today’s live entertainment and experience-based brands. With 20+ years of award-winning work under the global Situation Group umbrella, we deliver audience-first marketing, media, creative and digital solutions across live entertainment, attractions, theatre, sports, arts and culture.
Our work turns passion into action for clients including Wicked, MJ the Musical and Titanique in the UK market. As a close-knit team of industry specialists, we’re growing our presence and impact.
Requirements
Tactical Expectations of the Role
This is not an exhaustive list, but the following provides a strong overview of the tactical expectations for the role:
- Create media strategies and tactical plans that meet client objectives
- Spend the client's money like it was your own. Take great care and pride with making sure that every pound is spent to the absolute best of your ability and that we are spending budgets in full
- Provide clear, actionable and concise reporting with strong optimisation recommendations
- Identify opportunities to grow media spend through maximising existing efforts or introducing new ideas within an existing campaign that would drive incremental media budget
- Engage with Media Buyers as partners. Work together to determine the optimisations and incremental spend recommendations that would benefit the client
- Anticipate client questions and needs when writing thought-provoking, digestible key insights for media reports
- Actively seek out new vendors and identify opportunities that make sense for the agency and for specific clients.
- Maintain strong relationships with existing vendors while pushing for unique offerings, new placements and capabilities, and the most competitive rates
- Take great pride in budgeting, pacing and billing management by being accurate and timely media plan management within Prisma
- Strong partnership and collaboration with the client leads to create joined up media plans and reporting with actionable real time insights and optimisations,
- With select clients, present plans/recommendations and work alongside account oversight to find opportunities for client growth
- Maintain a strong working knowledge of all self-managed platforms inclusive of staying on top of new offerings and betas. Platforms could include, but are not limited to:
- Campaign Manager
- Facebook/Instagram
- Google Ads
- The Trade Desk
- TikTok
- A strong understanding of Google Analytics and the ability to pull reports
- Our primary media planning tool is Prisma, experience in the platform is beneficial but not required.
Benefits
We offer a competitive base salary and a range of benefits and perks:
- Salary range: £40,000 - £50,000 per year, commensurate with experience
- £200 Annual wellness contribution
- BUPA health insurance
- YuLife well being and benefits app
- YuLife EAP (Employee Assistance Programme) and 24/7 Virtual GP
- Smart Pension
- 24 days paid holiday
- Birthday holiday
- Hybrid working, 3 days in office
- 3 additional WFH days per quarter
- 6 Work From Anywhere days per year
- Enhanced maternity and paternity
- Central London office, with snacks and regular socials
- Quarterly £50 ticket subsidy to experience the best of London theatre
- Special access to London's arts and entertainment scene
Situation London, England Office
London, United Kingdom
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