Are you a senior media strategist with a passion for full-funnel effectiveness and
commercial impact? Do you thrive at the intersection of brand, media, insight, and
performance? If so, this could be the role for you.
We’re looking for an experienced Senior Media Strategist to define and lead our
full-funnel media strategy across a portfolio of products. This role is accountable for driving brand awareness and consideration with key audiences, ensuring upper-funnel investment translates into sales-driving traffic.
Working closely with an external ATL media agency, and partnering internally with
performance media, ecommerce, insight and campaign teams you’ll set the
strategic direction for upper-funnel media choices and ensure they integrate
seamlessly with lower-funnel execution. You’ll own the strategic narrative of how
brand media fuels performance, clearly defining, measuring, and optimising the halo impact of upper-funnel activity. This is a 12 month fixed term-contract.
Here's a taste of what you’ll be doing
Upper-funnel media strategy ownership
Translate annual brand and sales objectives into an upper-funnel media brief taking ownership for steering agency output. Responsible for leading strategic targeting and channel choices as well as direct and halo measurement frameworks. Will manage internal stakeholder alignment, approvals and reporting and timely course-correction to optimise performance month on month.
Insight-Led Optimisation
In collaboration with the insights team, strengthen attribution modelling of ATL onto brand metrics. Continuously evaluate performance to proactively iterate course-correct actions that refine media choices, audience prioritisation, and messaging and over time.
Full-funnel performance integration
Accountable for the effectiveness of upper-funnel media and its contribution to lower-funnel performance. Partnering with in-house performance media and ecommerce teams to attribute and boost impact, setting up and measuring KPIs optimising traffic quality and conversion across the full range of products.
Multi-Product Portfolio Strategy
Set upper-funnel media strategy across a portfolio of products aimed at different
audiences with different needs. Monitor market trends to define phasing and
investment that effectively support sales targets.
Stakeholder Leadership
Act as strategic interface between external agencies, internal teams and executive
stakeholders, becoming the trusted partner that effectively supports commercial
goals through insight-led, full-funnel media knowledge whilst demonstrating a
collaborative approach.
Are we the perfect match?
We are looking for someone who has:
Senior-level experience in media strategy, brand planning, or communications
planning with clear ownership of full-funnel media strategy.
Strong expertise in upper-funnel and ATL media planning, and how it drives
awareness, consideration, and performance outcomes.
Proven experience leading external media agencies and partnering with internal
performance and ecommerce teams.
Deep understanding of media and brand measurement, including incrementality,
attribution, and halo effects.
Experience translating commercial and sales targets into effective media and
audience strategies.
Demonstrated ability to manage media strategy across multiple products or
propositions.
Strong analytical capability, with confidence in defining proactive course-correct
actions.
Excellent stakeholder management and influencing skills at senior levels.
Comfort balancing long-term brand building with short-term revenue delivery.
Experience in regulated or complex sectors (e.g. energy) is a bonus.
Here’s what else you need to know
Role may close earlier due to high applications.
Fixed term contract length - 12 months
Competitive salary
Location – London with travel to our other sites when required.
Excellent parental leave allowance.
Award-Winning Workplace - We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds
Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings
Flexible & Family-Friendly - Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024. We’re open to discussing how flexibility can work for you
Inclusive & Diverse - We’re the only energy company in the Inclusive Top 50 UK Employers. We’re also proud winners of Best Employer for Women and Human Company of the Year—recognising our inclusive, people-first culture
Support at Every Stage of Life - We’re Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone
Accessible & Supportive - Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process
Invested in Your Growth - From inclusive talent networks to top-tier development programmes, we’ll support your growth every step of the way
For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider
