Soho, London
Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed in 2026.
The Role
We are seeking a Marketing Technology Solutions Specialist to manage and optimise our marketing technology stack, acting as the crucial link between our Marketing and Data teams. This role is pivotal in ensuring the seamless integration of our technologies to enable data-driven decisions and personalised customer experiences that drive business growth. You will have the opportunity to shape our MarTech roadmap and directly impact our commercial success by enhancing campaign efficiency and return on investment.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting.
We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top. We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Utilise the Customer Data Platform (Segment) to build and manage audiences for targeted marketing campaigns.
- Manage Client and Server-side Tracking Solutions such as Google Tag Manager (GTM), Programmatic and Social Tracking Pixels, Conversion API (CAPI) etc.
- Configuration of Mobile Measurement Partners (MMPs), such as Appsflyer, as well as associated tracking frameworks, such as SKAN.
- Conduct regular audits of tracking setups, working closely with the Acquisition team to ensure accurate data is being collected and passed into the desired Ad Platforms.
- Administer and support CRM platforms to enable personalised customer communication and lifecycle marketing.
- Collaborate with the CRM team to ensure seamless audience activation and campaign execution.
- Optimise bidding strategies within paid social platforms like Meta and Snap to improve user acquisition.
- Ensure robust data integration between all marketing platforms and the data warehouse (BigQuery).
- Act as a key liaison between marketing and data teams, translating business requirements into technical solutions.
- Contribute to the development and execution of the MarTech roadmap by staying current with industry trends.
Skills, Knowledge and Experience
- Demonstrable experience in a marketing technologist or marketing operations role.
- Hands-on experience with Customer Data Platforms (CDP), such as Segment.
- Experience administering CRM platforms, such as Xtremepush.
- Experience with implementing and maintaining tracking architectures with Social (Meta, Snapchat, etc.) and Programmatic (TheTradeDesk, Quantcast, etc.) Ad Platforms.
- Demonstrable experience with tag management solutions like Google Tag Manager, Tealium, etc. for conversion tracking.
- Experience with data analysis and creating reports for stakeholders.
- Familiarity with data warehousing concepts and platforms like BigQuery.
- Ability to collaborate with technical and non-technical stakeholders to translate business requirements.
- A commercial mindset with the ability to connect technical solutions to business objectives.
What can we offer?
- Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a trial, to be reviewed in 2026
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
