Marketing Specialist, Retirement Products Marketing Strategy
(Full-Time, Boston or Springfield Office (Hybrid)
The Opportunity
As a Marketing Specialist, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for investments, wealth management and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, project management, and creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.
The Team
This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue and assets under management by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. MassMutual Wealth Management is a major focus for the company looking to grow their household penetration and double assets under management over the next six years, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients' needs, you will fit right in.
The Impact:
As a Marketing Specialist, you will be responsible for:
- Development of key content and materials, marketing collateral development and operations, along with an understanding of material distribution processes, such as print, web, and email focusing on investments and wealth management initiatives.
- Product launches and promotion, and sales enablement materials will make up the body of work. This work will include partnering with creative, media, sales, and project management to create impactful marketing content.
- Manage quarterly performance updates to our investment content for our products.
- Partner with the investment team to deploy market analysis including weekly, monthly and quarterly reports.
- Understanding sales process of B2B traditional marketing funnel activities across various mediums.
The Minimum Qualifications
- High School Diploma
- 3+ years of marketing experience
- Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA
The Ideal Qualifications
- Bachelor's Degree
- 3+ Years of experience Financial Services Marketing Products to advisors and consumers
- Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
- Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
- Omni-channel marketing campaign development for B2B and B2C audiences
- Proven written communication skills, with demonstrated creative content development
- Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook
What to Expect as Part of MassMutual and the Team
- Regular meetings with the Retirement Products Marketing Strategy team
- Focused one-on-one meetings with your manager
- Access to mentorship opportunities
- Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
- Access to learning content on Degreed and other informational platforms
- Your ethics and integrity will be valued by a company with a strong and stable ethical nosiness with industry leading pay and benefits
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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
Salary Range: $74,300.00-$97,500.00
