Marketing Services Director - Global Clients

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This is an exciting time to join the European Growth Marketing Team, as we strengthen our focus on deepening relationships with Global Clients and grow Visa products and services.

As part of the European Growth Marketing Team, the Global Clients, Marketing Services Director will serve as the primary point of contact and payments marketing expert for a set of Global Clients. This role will be reporting directly into the Global Accounts Marketing Lead, Europe.

The Global Clients, Marketing Services Director will lead the scoping and sell in of marketing programs and oversee implementation of marketing services engagements designed to enhance the client’s brand, grow its customer base and increase engagement with Visa products and services. The ideal candidate has deep knowledge regarding payments marketing trends, insights and best practices, is accomplished in managing strategic partnerships and has a track record of architecting, building and implementing innovative, high-impact marketing strategies and campaigns on behalf of issuers, fintechs, acquirers or merchants. The success of this role will be gauged by a measurable increase in portfolio optimization metrics on Visa’s client portfolios and direct revenue generation (client uptake of Marketing Services).

Essential Functions

• Nurture and grow client relationship, establishing Visa Marketing Services as preferred marketing partner.
• Serve as primary point of contact and payments marketing expert for specific Global Clients, and work in close collaboration with Global AE and VCA team.
• Develop multi-year holistic global account marketing plan to ensure consistency and alignment with client’s vision.
• Build the Global Client’s Marketing Services pipeline and manage the Global Account VAS Advisory revenue in partnership with Global AE and VCA.
• Lead business development for marketing services, focusing on both local and multi-market opportunities. 
• Drive revenue, margin and customer satisfaction for Marketing services with respective clients and be accountable for achieving annual targets for the business unit.
• Collaborate with regional/local delivery teams to support business development for multi-market opportunities and engagement implementation.
• Coordinate with regions and markets to ensure seamless handoff of from business development stage to implementation and execution phase.
• Ensure consistent pricing of Marketing Services opportunities across regions.
• Contribute to Global RFPs and lead local RFPs (Europe).
• Participate in ongoing client meetings and quarterly business reviews, champion marketing services in shaping client program strategy.
• Collaborate across client, agency partners and Visa stakeholders (digital partnerships, product, sponsorships, operations, legal and compliance) to ideate and launch innovative, high-impact marketing campaigns in the areas of sports, music, gaming and fashion sponsorships, events and experiences. 
• Lead and inspire a team of marketers and develop the team to become the best marketing organization in the market, ensuring appropriate succession planning, maximizing employee engagement, and holding individuals accountable for clear outcomes.
• Oversee administrative and operational processes necessary to bring client engagements to market – contract development, legal/compliance approvals, VPC management, revenue recognition etc.
• Provide ongoing support to cross-functional and regional working team responsible for implementing client projects; share expert knowledge about clients’ business to help facilitate decision making and move projects forward.
• Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable.

Qualifications

Basic Qualifications

• Significant experience in marketing in the financial services or payments including issuers, fintechs, processors or merchants
• Successful in operating in a fast-paced, highly matrixed organizations

Preferred Qualifications

• Tangible business experience in payments, marketing, advertising or consulting roles.
• Accomplished in B2B2C and B2C marketing strategy and working cross-functionally to implement and execute, with particular emphasis on creating first or new to market strategies
• Demonstrated experience working across diverse geographies and cultures.
• Past experience bringing new ideas to market, creating innovative marketing strategies new to the business, navigating across highly matrixed organizations to secure approval and build the go-to-market roadmap to enable execution
• Skilled in crafting, pitching and selling new, innovative ideas to executive leadership and clients
• Confident in working in new territory or grey space
• Strong executive presence; excellent written and verbal communication skills
• Proficient on all Microsoft products including Excel, Word, Outlook and PowerPoint 

Travel Requirements

The incumbent may be required to travel domestically or internationally.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.