Marketing Propositions Lead

At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.

Marketing Propositions Lead

Permanent

Guildford: £48,820 - £55,370

Hybrid Working

Are you a marketing strategist looking for a new challenge?

Do you want to develop propositions and innovative go to market strategies that drive real impact?

Are you curious and creative?

Join AQA in our newly formed Marketing Propositions team. We’re looking for two experienced propositions leads who can help us to shape the future of education, influencing the perception and behaviour of customers across the market.

The role

A key member of the team, you’ll leverage a deep understanding of market dynamics, customer needs and behaviour as well as organisational strengths to establish competitive positions for AQA’s products and services. Responsible for designing propositions and go to market strategies, your efforts will drive awareness and demand, ensuring we stand out. You’ll also identify and advance strategic brand partnerships that align with our business objectives.

Importantly, we’re looking for a marketing storyteller - not necessarily someone with a background in education. The right person will be skilled at synthesising complex information, creating clear and compelling narratives that live in the minds of our customers.

What’s in it for you?

• Balance your 35-hour workweek with flexible hours and smart working tools for office and home. 

• Enjoy 25 days of annual leave, increasing incrementally to 30 days after five years, plus up to an additional 4 discretionary days over Christmas and New Year. 

• Take 5 additional paid days to participate in volunteering activities that are close to your heart. 

• Access private medical insurance from day one, covering new and pre-existing conditions. 

• Benefit from our Ride-to-Work scheme, gym access or discounts, Headspace app, and an employee assistance programme. 

• Receive up to 11.5% employer pension contributions with various options through salary sacrifice. 

• Opt for our electric vehicle scheme, including insurance, MOT, service, and breakdown cover. 

What do I need to be successful?

• Proven experience in marketing strategy and proposition development.

• Strong strategic thinking and creative problem-solving skills, curious for evidence-based insight.

• Ability to sell ideas and influence senior stakeholders.

• Excellent communication skills, with the ability to synthesize complex information into actionable insights and share them clearly

• Commercial acumen with a focus on ROI and market opportunities.

• Experience in leading cross-functional teams and managing complex projects.

• Comfortable working in uncertain conditions, making decisions with incomplete information.

• Comfortable challenging the status quo

• Resilience and confidence to guide teams and stand by your insights when challenged.

• A curious, proactive, energetic, and positive attitude

What Next?

Read the full job description then upload your most recent CV and a cover letter detailing how your skills and experience are exactly what we need.

All applications will receive a written response.

#CRE23

Recruitment Agencies

We have a preferred supplier list (PSL) in place.

Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.

Full Job Description

Summary

To define and develop the Go To Market strategy for a given product, portfolio or customer group aligned to the overarching framework and in support of the qualifications strategy. Develop and evolve the proposition to meet customer and business needs and lead strategic projects as required.Accountabilities
Define and develop the Go to Market Strategy for the given product or portfolio of products aligned to the overarching framework, qualifications strategy and customer standards.
Work with the Campaign Managers to support development of plans to deliver the strategy and proposition. Monitor the effectiveness of the Go To Market Strategy aligned to the review of the qualifications strategy.
Using customer and market insight to develop the customer proposition and the roadmap for your product(s). Identify customer and market research requirements to support strategy and proposition developments.
Work with colleagues in the Insight and Reporting team to commission customer and market research.
Establish and monitor KPIs and targets to support achievement of our strategy.
Working collaboratively with Lead Strategists and others across the business to support development of the qualifications strategy.
General accountabilities
To comply with all AQA’s policies and other legislative requirements, including but not limited to HSE, Equal Opportunities and ISMS.
Where business needs change, to undertake other responsibilities which are of a commensurate level outside the terms of this role profile.
To utilise the available range of digital tools for communication, content creation and information processing in order to work effectively and efficiently.
To maintain digital skills to meet business need.
Additional information
As the postholder may be visiting our customers, including schools and colleges, he or she is required to complete a Child Safeguarding Declaration in line with the AQA Child Protection Policy.
Person profile
Behaviours – holding the Customer at the heart of all we do
A/I/P - Collaborative: works with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence
A/I/P - Innovative: challenges self and others to create solutions and strives for improved ways of working
A/I/P - Empowered: understands individual part to play in achieving success; takes ownership and accepts accountability
A/I/P - Positive: takes a flexible, forward looking, solutions focused approach
A/I/P - Ambitious: Consistently aiming high and delivering for our customers
Knowledge and Skills
A/I/P - Techniques and frameworks for Market Strategy Development
A/I/P - Strategic thinker
A/I/P - Creative problem solving
A/I/P - Techniques and frameworks for proposition development
A/I/P -Analytical and numerical
A/I/P - Understanding of customer research techniques
A/I/P - The ability to write a brief to commission customer research and the services of subject experts
A/I/P - The ability to understand and synthesise complex and diverse information
A/I/P - The ability to think commercially and make judgements on that basis
Core Competencies
L3 - Customer service
L2 - Developing and managing self
L3 - Leadership
L3 - Planning and organising
L2 - Change management
L3 - Effective communication
L3 - Problem solving
L3 - Commercial focus
Qualifications and Experience
A/I - Degree or equivalent professional qualification and/or equivalent work experience
Assessment key (criteria to be assessed at the selection stage)
A – application (it is essential to provide evidence on application for shortlisting purposes)
I - interview
T – test (or work sample)
P – probation