Lead localization, deployment, optimization, and governance of marketing platforms (CRM, SFMC, event platforms). Drive MarTech roadmap, vendor management, data integration, digital innovation (AI/personalization), change management, and performance insights to support Commercial, Value & Access, and Medical Affairs teams.
Salary Range:
£66,570.00 - £123,630.00Job Description Summary
The Marketing Platforms & Digital Innovation Lead is responsible for translating global digital strategy into localized, fit-for-purpose marketing technology and digital solutions. The role ensures effective deployment, optimization, and innovation of marketing and customer-facing platforms to support Commercial, Value & Access, and Medical Affairs teams. It plays a critical role in strengthening digital execution, enabling data-driven decision-making, and enhancing customer engagement across the organization.Job Description
Key Responsibilities- Lead the deployment, optimization, and governance of marketing platforms (e.g., SFMC, CRM, NovartisPro, Event platforms).
- Execute and localize the marketing technology roadmap aligned with international strategy.
- Ensure platform availability, performance, and issue resolution in collaboration with IT and external vendors.
- Manage vendor relationships and service levels to ensure high-quality delivery and business continuity.
- Support Value & Access and Medical Affairs through tailored CRM and platform enablement.
- Identify and prioritize digital innovation opportunities, including AI-driven and personalization capabilities.
- Translate business requirements into scalable platform features and enhancements.
- Drive adoption through change management, training, and continuous improvement initiatives.
- Provide insights on platform usage, adoption, and performance to senior stakeholders.
- University degree in Business, Life Sciences, Computer Science, Engineering, or related field; advanced degree preferred.
- 5+ years of experience in digital, data, or marketing technology roles.
- Strong experience with MarTech platforms such as CRM, Salesforce, Marketing Automation, and web technologies.
- Proven ability to manage digital platforms and drive digital transformation initiatives.
- Understanding of regulatory and compliance requirements in healthcare/pharma.
- Experience with data management and integration across digital ecosystems.
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to translate business needs into technical requirements.
- Strong digital innovation mindset with focus on improving business outcomes and customer experience.
At Novartis, we reimagine medicine to improve and extend people’s lives. We provide an innovative, collaborative environment where you can drive digital transformation and make a meaningful impact in healthcare. Join us to help shape the future of digital engagement and platform innovation.
Skills Desired
Agility (Inactive), Cross-Functional Collaboration, Customer Engagement, Customer Experience (CX), Customer Insights, Data Analytics, Data Strategies, Digital Marketing, Marketing Strategies, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall ModelNovartis London, England Office
The WestWorks, White City Place, London, United Kingdom, W12 7FQ
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