Marketing Performance Manager

Responsibilities

· Oversee the marketing tech stack integrations (HubSpot, Outreach, Sendoso, Salesforce, ZoomInfo, 6sense, etc.) ensuring it’s connected, clean, and high performing

· Optimize lead flow processes including routing, scoring, attribution, and lifecycle stages

· Create reporting dashboards that track performance, pipeline contribution, funnel conversion metrics and ROI

· Partner with Marketing Leadership to drive performance optimization, uncover data and process gaps, and inform high-impact strategic initiatives

· Prepare executive level updates, CMO briefings, board materials, and reporting to provide clear visibility into marketing performance and impact

· Improve database quality and segmentation to support personalization and targeting

· Work cross-functionally with Sales, Sales Development and Marketing to align on definitions, handoffs, and shared KPIs

· Identify operational bottlenecks and implement solutions to eliminate them

· Build playbooks and process documentation that scale with our growth

· Support campaign execution with tracking, testing, and measurement frameworks

Requirements

· 5+ years of experience in Marketing Operations, RevOps, or Sales Ops in a B2B environment

· Hands-on expertise with Salesforce and HubSpot; certifications preferred

· Familiarity with tools like ZoomInfo, Gong, Outreach, 6sense, PowerBI, Orum & RingLead

· Deep understanding of marketing funnel metrics and performance levers

· Analytical mindset with strong attention to detail

· A bias for action and a builder’s mentality—comfortable operating independently

· Clear communicator and systems thinker who can make complexity simple