Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way.
The Marketing Operations Manager plays a critical role on the marketing team that focuses on optimizing the performance, efficiency, and effectiveness of Totara’s marketing efforts. This role is responsible for managing the marketing technology stack, ensuring data accuracy, automating workflows, and providing the analytical insights needed to drive informed marketing strategies. The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced, data-driven environment.
Your Role at Totara
- Own the long-term vision, strategy, and optimization of Totara’s MarTech stack, including HubSpot, Google Analytics, Zoom, Cognism, attribution tools, and emerging technologies.
- Lead the Marketing Operations roadmap, prioritizing automation, data governance, and process enhancements
- Lead data integration strategies to ensure secure, accurate, and seamless flows between marketing, sales, and customer success teams.
- Champion MarTech adoption with training, best practices, and cross-team enablement. Partner with marketing leaders to plan and execute multi-channel campaigns aligned to business priorities.
- Own and refine lead scoring, lifecycle stages, lead routing, and nurturing frameworks to accelerate pipeline and conversion.
- Go to person for all automations including but not limited to, nurture campaigns, lead routing, PPC campaigns, events, etc.
- Maintain and create dashboards, attribution models, and reporting frameworks for executive decision-making. Maintain performance tracking tools to measure campaign ROI, funnel health, and key marketing KPIs
- Ensure data integrity, compliance (GDPR, CCPA, CAN-SPAM), and robust database governance.
- Foster alignment between Marketing, Sales, Product, and Finance.
- Drive continuous improvements in lead management, data hygiene, enrichment, and campaign attribution.
- Partner with go-to-market teams to implement scalable marketing operations solutions
- Play a key role in transitioning new brands and business units onto HubSpot, ensuring smooth onboarding and alignment with existing processes.
Ideal Qualifications:
- Bachelor’s degree in marketing, Business, Data Analytics, or related field (Master’s degree preferred).
- 5+ years of progressive experience in marketing operations, analytics, or revenue operations, ideally in a B2B SaaS environment or high-growth tech companies, with expertise is top-of-funnel strategies.
- Expert-level proficiency in HubSpot marketing automation and hold HubSpot certifications.
- Proven success in leading MarTech strategy, managing complex integrations, and scaling operational processes.
- Experience leading change management and stakeholder alignment across marketing, sales, and customer success.
- Strong analytical acumen, with advanced skills in marketing attribution, data visualization tools, campaign tagging, and full funnel analytics.
- Strong communication skills to influence and align strategic priorities across teams
- Proven ability to translate complex data into actionable business insights
- Exceptional project management skills, with the ability to prioritize multiple initiatives and collaborate with cross-functional teams. Ability to build strong relationships and translate internal customer needs into operational capabilities.
Benefits and Perks:
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.
