Marketing Manager

Company:Marsh Corporate

Description:

We are seeking a talented individual to join our UK Marketing & Communications team at Marsh. This role will be based in London. This is a hybrid role that has a requirement of working at least three days a week in the office.

The Marsh Marketing and Communications team supports both Marsh Risk and Mercer.

This role will help create and drive integrated marketing campaigns across all delivery channels, working on a range of campaigns across Marsh, partnering across multiple UK business teams to activate propositions, strengthen thought leadership and deliver measurable client and commercial impact.

• Reporting directly to the Marketing Leader for Risk Management and Risk Consulting, you will provide support in executing strategic priorities as well as managing key projects.
• You will partner closely with senior practice stakeholders, sales leaders and business development teams to develop and execute integrated marketing strategies aligned to UK business objectives.
• You will work collaboratively across the marketing team to bring the full value of our products, solutions and expertise to clients and prospects.
• You will work with the wider marketing team in the UK and globally to deliver all aspects of brand activation, demonstrating effectiveness through campaign measurement and optimisation.
• The marketing team is aligned with the business and works in partnership with our client and sales teams to develop and activate the marketing strategy. Therefore, this role requires experience managing multiple marketing programmes for differing lines of business in a coordinated approach.

We will count on you to:

• Work with business stakeholders to understand their practice areas and client focus and, using this insight, create compelling multi-practice marketing campaigns aligned to the overall marketing strategy to deliver strong client and prospect engagement.
• Build multi-channel marketing propositions and plans that help position Marsh as thought leaders and trusted advisors across UK practices.
• Leverage all aspects of digital marketing and work closely with the Digital Centre of Excellence to enhance UX and engagement across web and campaign journeys to boost performance and deliver a friction-less client experience.
• Work with the social media team to build and nurture the Marsh brands through effective social activity.
• Drive performance excellence through collaboration across the marketing and communications team to share best practices, ensure integration, efficient delivery and consistency of approach.
• Work with the internal communications team to actively engage key internal stakeholders with proactive internal communication campaigns that create advocates and amplify activity to drive commercial success.
• Advise sales and consultant teams on how to leverage marketing activity with clear, practical sales enablement assets.
• Manage the relevant marketing budget(s) to ensure effective activity and demonstrable ROI.
• Ensure best practice is applied and all relevant Marsh policies and applicable laws/regulations are adhered to so that all marketing activity is compliant.
• Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing, content and PR activity.

What you need to have: 

• Significant experience working in a corporate, matrixed B2B marketing environment, ideally insurance or consulting.
• Strong relationship-building and stakeholder management skills.
• Strong influencing and negotiation skills with senior executives.
• Marketing generalist with extensive experience across marketing disciplines and delivery channels, with a clear track record in digital marketing and analytics.
• Experience in building B2B brands and delivering integrated marketing campaigns.
• Excellent verbal and written communication skills.
• Strong project management skills, with the ability to prioritise and manage multiple tasks.

What makes you stand out?

• Knowledge of tools and systems such as CRMs, Cvent, Qualtrics, SharePoint and Power BI desirable

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at [email protected].

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.