Marketing Manager

1442 - Marketing Manager

About WPP Media

WPP Media, part of WPP, is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As Marketing Manager, in the newly formed WPP Media Growth team you will have high energy, strong organisational skills, meticulous attention to detail, be a self-starter ready to take ownership of projects and always looking to raise the bar on what the department produces.

You need to be an excellent collaborator, able to work directly with client teams within agency brands to uncover and showcase the best client work and understand the needs of all WPP Media clients, the issues they face and what they need from our business in terms of communications, thought leadership and events.

We are looking for an entrepreneurial spirit, critical thinker and a team player who is curious to learn more about WPP Media and the great stories we can bring to life.

The main responsibilities cover:

• Drive, develop and implement a long-term marketing and communications strategy that aligns with WPP Media’s overall business objectives and long-term goals to build a strong reputation as the leader of the industry, with exceptional agency brands and clients
• Delivery of a client communications strategy and content calendar to give WPP Media and its agencies a competitive advantage.
• Understand the problems and opportunities that our clients face across all brands and what they need from us as a key partner to navigate them through it
• Ensure successful delivery within each of these function focus areas:
• Building relationships with key client teams to ensure consistent news sharing both ways. Understand our relationship with the client and identify the risks and opportunities that the marketing team can support with. Extract the news from the team (new work, wins, growth opportunities etc) that can become key content, PR and awards entries, and ensure that the client teams are aware of updates and from the business that need to be communicated with clients (good news, organisational updates, events, PR etc)
• Create consistent Client communications – finding the best ways for us to update and engage with clients every month – from branded bespoke newsletters, social media interactions and posts, thought leadership and events.
• Creating Case studies and awards: work with client teams, and communications leads to build strong case studies that highlight the partnership between the group and its clients – and enter and win them in our industry’s most prestigious award shows
• Deliver extraordinary client experiences at internal and external events, for example Media360. Madfest the GroupM Next series (name to change), smaller, bespoke client events and internal OpenHouse events.
• Editorial, content and thought leadership: Ensure client teams and clients are equipped with relevant POV’s and news covering key industry topics, enhancing the overall client experience and enabling agency client leaders. Develop a systematic approach for the development of these to ensure speedy delivery.

• Management of all external vendors including copy writer and design team
• Creating, executing, and monitoring marketing campaign budgets
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
• Managing and creating appropriate content for a variety of channels.
• Manage project budgets, ensuring efficient and with-in budget use of funds.

Measures of Success

First 100 days

• As part of a wider team, put in place a plan of how we work closer with client teams across the whole business, creating key partnerships within teams that opens up opportunities to out our client experience at the heart of what we do
• Work with the wider team on ensuring that our flagship event (NextM) is our best yet, that it aligns with client needs, feels progressive within the industry and is
• Launch our first tailored client newsletter, aimed to give each client company information they need, want and enjoy reading.

First year

• Support in increasing client satisfaction as per overall Vantage score results.
• Look to steadily increase client engagement rates across newsletters, events and social media activity
• Create a cadence of hard working client events that feel both relevant to their needs as well as progressive and provocative around happening in the industry

Ongoing

• Made a significant difference to client retention and more prospective clients having a positive perception of GroupM and its agencies when deciding to review their existing agency relationships

Skills and Experience

• Clear and effective communicator able to influence and drive action
• Advanced or excellent Microsoft programmes including Excel, PowerPoint, Team etc
• Highly motivated, self starter with excellent organisational and project management skills
• Ability to take ownership and work autonomously on projects
• Established partnerships within the event/advertising industry
• Ability to prioritise and manage multiple projects simultaneously
• A creative thinker who enjoys bringing new ideas to the table and can run with them
• Self-starter who is comfortable working with senior stakeholders and manage upwards
• Excellent communication and decision-making skills
• Skills to analyse and monitor trends in the market.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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