Lead and scale a revenue-driven B2B demand generation engine through outbound automation, intent data, events, paid retargeting, and lifecycle nurturing. Build ICPs, design outbound workflows, manage inbound capture, run LinkedIn events and retargeting, collaborate with sales and content partners, and optimize funnel performance to drive measurable pipeline and revenue outcomes.
We are seeking a hands-on Marketing Manager to build, manage, and scale our inbound and outbound lead generation engine. This role is responsible for generating a qualified sales pipeline through a strategic mix of outbound automation, intent data, event marketing, paid retargeting, and lifecycle nurturing.
This is a revenue-driven marketing role focused on measurable pipeline growth rather than brand awareness or content-only initiatives. The Marketing Manager will work cross-functionally with sales, marketing leadership, and external content partners to drive demand programs that directly impact revenue.
- Develop and scale outbound demand generation systems using tools such as PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platforms
- Define and refine Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect lists
- Design, test, and optimize outbound workflows that move prospects from cold outreach to sales-ready opportunities
- Experiment with messaging, value propositions, hooks, and offers across outbound channels
- Collaborate with sales teams to ensure effective lead handoff and continuous feedback loops
- Capture, manage, and convert inbound demand from website traffic, campaigns, and marketing events
- Leverage intent data tools (e.g., Leadfeeder or equivalent) to identify high-intent accounts
- Develop automated outbound follow-up strategies triggered by inbound engagement signals
- Optimize conversion pathways across the funnel from visitor to lead to marketing-qualified lead (MQL)
- Plan, launch, and promote LinkedIn events, webinars, and virtual engagement programs
- Design and implement pre-event and post-event nurture sequences
- Support lead warming and engagement prior to sales outreach
- Repurpose event insights and engagement data into outbound messaging strategies and retargeting campaigns
- Manage and optimize LinkedIn retargeting campaigns
- Build, segment, and maintain retargeting audiences including website visitors, engagement audiences, and existing leads
- Align paid media strategies to funnel stages (TOFU, MOFU, BOFU)
- Partner with content resources to develop effective ad copy and conversion-focused landing pages
- Partner with the Marketing Director to define content requirements that support demand generation objectives
- Provide direction and briefs to internal content teams, agencies, or freelancers
- Translate outbound campaign insights into inbound content themes
- Ensure all content initiatives prioritize conversion and pipeline performance
- Own and track key demand generation KPIs including leads, MQLs, SQLs, and pipeline contribution
- Design and execute ongoing experimentation to improve conversion rates and lead volume
- Deliver performance reporting with actionable insights and recommendations
- Continuously analyze and optimize funnel efficiency and campaign performance
Competencies
- Strong expertise in B2B growth marketing strategies
- Deep knowledge of outbound automation, prospecting, and enrichment technologies
- Advanced understanding of inbound marketing funnels and lifecycle nurturing programs
- Strong analytical and data-driven decision-making skills
- Excellent cross-functional collaboration and stakeholder communication skills
- Results-oriented mindset with strong accountability for pipeline and revenue outcomes
- Strong copywriting and messaging development capabilities across multiple channels
- Ability to manage multiple campaigns and priorities in a fast-paced environment
Requirements
- Minimum of 5+ years of experience in B2B demand generation, growth marketing, or related field
- Demonstrated success building and scaling outbound lead generation programs
- Hands-on experience with marketing automation and enrichment platforms such as PhantomBuster, Clay, or similar tools
- Proven experience leveraging intent data and inbound demand capture strategies
- Experience collaborating closely with sales teams to improve lead quality and conversion
- Strong ability to analyze performance data, test strategies, and optimize marketing outcomes
- Excellent written communication and copywriting skills across social media, email campaigns, press releases, and marketing assets
Top Skills
Clay
Leadfeeder
Linkedin Ads
Linkedin Sales Navigator
Phantombuster
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