The Marketing Manager will execute inbound marketing campaigns, drive enquiries through SEO and content, and report on performance using analytics.
Company Description
ScaleXP is a high growth company creating an innovative software platform which revolutionises financial reporting and the month end process for SMEs and their accountants. The company is just 18 months old but has already been recognised for its innovation, with support from some of the most prestigious early stage investment groups in the UK.
Job DescriptionIf you’ve successfully run fully integrated inbound marketing campaigns to drive demand generation and are ready for your next challenge, we need you!! Come and join the friendly and fast paced team at ScaleXP where you can make real a difference.
You will be responsible to a wide range of marketing activities, from email campaigns to SEO to referral marketing. Key responsibilities include:
- Create & execute inbound marketing campaigns
- Drive inbound enquiries through organic SEO, app store listings, content marketing, and social media.
- Test and scale paid channels including paid search
- Optimise and scale our email outreach campaigns
- Craft a content strategy that targets all stages of the buyer's journey, from awareness to decision
- Report on campaign performance using analytics tools
- Improve and manage the company’s website, optimising to educate the market and convert leads
You will have 3 to 5 years experience in B2B marketing, with ambitions to have greater impact and responsibility.
Ideal skills and experience include:
- 3 - 5 years experience in B2B marketing
- Expertise in inbound marketing campaigns
- In-depth knowledge of SEM, both organic and paid
- Prior experience marketing to the accounting and bookkeeping channel
- Expertise in website conversion optimisation
- Exposure to email marketing, both outbound and lead nurture
- Data oriented, fluency using analytics
- Ability to collaborate on financial content
- Native English speaker, strong written communication
- Motivated, organised and ability to think both analytically and creatively
- Proactive, self-starter approach
- Experience working in a fast paced environment, with a strong understanding of how to iterate quickly
Package, Perks & Benefits
- Opportunity to join an amazing and committed team, which has already ‘walked through walls’ to deliver solutions to our customers
- The potential to have huge impact on thousands of companies across the UK (and later globally)
- Hybrid working
- Competitive salary
- Generous package of stock options to ensure you benefit from the company's growth
- Flexible working hours, from 25 - 40 hours per week; you set the schedule, which can vary between term time and school holidays.
ScaleXP London, England Office
Northcliffe House, 4th Floor, Young Street, London, United Kingdom, W8 5EH
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