HOURGLASS COSMETICS — Marketing Manager UK&EMEA
Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and nearly 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com
We are seeking a Regional Marketing Manager to support the strategic planning and execution of integrated marketing activity across the UKI & EMEA region. This is an exciting opportunity for a proactive and forward-thinking marketer who thrives in a fast-paced environment, enjoys working collaboratively across multiple teams, and is passionate about bringing creative campaigns to life through strong execution and organisation.
This is an entry-level management role, ideal for a highly organised and commercially minded marketeer looking to take the next step in their career within a dynamic beauty brand. The ideal candidate is detail-oriented, collaborative, eager to learn, and confident managing multiple priorities simultaneously. This role reports directly to the Senior Marketing Manager, EMEA & UKI.
What You’ll Do
The Regional Marketing Manager will support the planning, coordination, and execution of integrated marketing activity across the UKI & EMEA regions, aligned to key business priorities, commercial objectives, and launch moments.
This role is ideal for a marketer who is passionate about beauty, brand-building, and campaign execution, and who is ready to take ownership of projects and cross-functional coordination within a growing regional team. Partnering closely with the Senior Marketing Manager, the Regional Marketing Manager will play an important role in driving brand visibility, supporting commercial objectives, and ensuring best-in-class execution.
Key Responsibilities
Regional Marketing
- Support the development and execution of 360° regional marketing plans aligned with global brand strategy, commercial objectives, and key product launch priorities.
- Partner with cross-functional teams to localise global campaigns and ensure relevance across regional markets.
- Support the development and execution of regional paid media plans across key channels and markets.
- Monitor and translate consumer, market, cultural, and competitor insights into actionable marketing recommendations and campaign opportunities.
- Build strong collaborative relationships with internal teams, external agencies, and retail partners across the region.
- Track and monitor campaign KPIs, launch performance, and media effectiveness against business objectives.
- Assist in preparing regular performance updates, launch recaps, and stakeholder presentations for internal and external teams.
- Maintain an understanding of key media platforms, digital marketing trends, and core performance metrics.
- Support budget management, purchase order processing, and marketing spend tracking across regional activity.
- Maintain clear and organised project documentation, trackers, launch calendars, and status reports.
Campaign & Launch Execution
- Ensure alignment between brand priorities, and commercial objectives across all campaign activity.
- Support the development and execution of all regional marketing activity e.g events, pop up’s, brand launches, press moments, and consumer activations as required
- Manage product orders and event briefs, approvals and timelines, to support in market activity
- Update and maintain the regional marketing calendar, ensuring accuracy, visibility, and alignment across markets and stakeholders.
- Partner closely with internal creative, commercial, digital, PR, and retailer teams to ensure best-in-class campaign execution across all touchpoints.
YOU’LL LOVE THIS JOB IF:
- You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.
- You are highly STRATEGIC: You are able to develop creative concepts and vision that support brand and business goals.
- You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.
- You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
- You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
- You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.
ROLE REQUIREMENTS:
- 3-5+ years’ experience in marketing, ideally within beauty, fashion or luxury
- Experience working in the EMEA landscape is ideal but not essential
- Proven experience delivering campaigns or projects from briefing through to execution
- Strong project management skills, with the ability to manage multiple workstreams simultaneously
- Commercially aware, with an understanding of brand building and performance drivers
- Confident stakeholder manager with strong communication and collaboration skills
- Highly organised with exceptional attention to detail
- Proactive, solutions-oriented and comfortable working in a fast-paced environment
- Passion for beauty, fashion and travel, with an understanding of luxury consumer behaviour
