Marketing Manager (SAMpeople)

Location: London

Salary: £35,000 - £42,000

At Arbor, we’re on a mission to transform the way schools work for the better. 
We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.
Our MIS and school management tools are already making a difference in over 12,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn. 

We are looking for an enthusiastic and customer-centric Marketing Manager to join our Marketing team and help us to create and deliver the termly SAMpeople Demand Generation marketing plan. 

SAMpeople is one of the products within Arbor’s School Management Suite and is the UK’s fastest-growing education HR system. The remit and focus of the role is to take responsibility for SAMpeople lead/demand generation across the full MAT lifecycle - from acquisition, to customer expansion, to renewal. It’s a broad and exciting role, so we’re looking for someone up for a challenge - if you’re collaborative and a good team player, this is the role for you.

Core responsibilities:

Understanding the customer

• Build deep knowledge and understanding of the MAT market, and SAMpeople’s supporting product suite 
• Generate insights on MATs, using them to create impactful messaging
• Be a go-to person on what will drive MAT interest and engagement in the SAMpeople suite

Tactics and Delivery

• Create and deliver the termly SAMpeople suite Demand Generation marketing plan 
• Research, craft, and implement outbound campaigns that convert prospects and customers alike
• Manage account planning with Sales Teams, identifying cross-sell opportunities and marketing tactics across Arbor and SAMpeople
• Identify key events we should attend to meet prospect and customer MATs
• Plan and manage MAT specific events - such as the MAT stream at ArborFest, MAT PN, or the CST conferences
• Develop MAT nurture campaigns e.g. webinars, books
• Partner with the SDR and Sales Teams to ensure outbound and ABM is as effective as possible
• Be the go-to person for support on outbound to enterprise prospects for the SAMpeople suite

Systems and data

• Partner with the Marketing Ops Manager on data quality and overall system setup for SAMpeople in Hubspot, including integrations with Salesforce
• Be an expert in using Hubspot to achieve your goals and deliver your programme 

Other

• Be a brand custodian, helping to train others in our tone of voice
• Occasionally write blogs

• Hands-on experience in B2B Marketing, ideally within tech or SaaS
• Creative, tactical thinker - brilliant at creating plans and executing on them
• Excellent copywriting and editing skills - you can turn a piece of writing into something special
• Experience using Hubspot, Salesforce or Marketo (or other similar system)
• Excellent collaborator who enjoys working across multiple teams
• A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales
• An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion
• Strong analytical skills and data driven thinking, with a passion to use data to drive growth
• An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these
• Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks 
• Private Dental Insurance with Bupa 
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching) 
• All of our roles champion flexible working and we are happy to discuss what this means to you
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year
• Dog friendly offices!

1. Phone screen
2. 1st stage
3. 2nd stage

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [email protected].

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. 

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively  encourage applications from people of all backgrounds. 

Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: [email protected] 

Please note: We are unable to provide visa sponsorship at this time.