Marketing Manager, LEGOLAND® Parks

Job Description

Bring your passion and drive to deliver the most epic and immersive LEGO® brand experiences for families with children 2-12 visiting the LEGOLAND® parks. Bring FUN and PLAY to the millions of guests across the world. From delivering amazing LEGO branded experiences to connecting our various touch points across the LEGO Group you will help create frictionless brand experience for our audiences whether in park at LEGOLAND or engaging within the LEGO brand ecosystem.

Please note that no relocation assistance is offered for this position.

Core Responsibilities

• As part of a global marketing team manage and deliver integrated LEGO activations supporting core franchises and external IP integration

• Collaborate with key partners across The LEGO Group and Merlin Entertainments to integrate OESP (owned, earned, shared, paid) activities and deliver epic and immersive guest experiences

• Work cross-functionally to align and optimize marketing efforts across the LEGO Group and Merlin Entertainments, ensuring that all campaigns are strategically geared towards driving brand and business impact

• Represent Merlin Entertainments towards the wider LEGO organization and global marketing teams. Help unleash the full potential of the parks within the wider LEGO ecosystem

• Support and manage a comprehensive global editorial calendar that coordinates content across various platforms and touchpoints, ensuring a cohesive brand narrative

• Develop and implement measurement frameworks and important metrics to assess the success of activities and adjust strategies accordingly. Facilitate the sharing of takeaways across the marketing community, improving the overall effectiveness of marketing activities

• Provide actionable insights and recommendations to improve campaign performance across all media channels

• Ensure that all marketing communications adhere to brand guidelines and messaging is consistent across all channels and markets

Play your part in our team succeeding

The LEGO® Brand Parks and Experience team is a part of LEGO Holding division in The LEGO Group and supports the LEGO mission to inspire and develop the builders of tomorrow. Our overall responsibility is to drive the strategic partnership between The LEGO Group and Merlin Entertainments. Our purpose is to leverage synergies and create consistent and connected experiences across LEGOLAND and The LEGO Group. Our mission is to deliver fun and immersive experiences that are on an epic scale and sparking a lifetime of play, creativity and imagination. In this role you will be a part of the team responsible for Brand, marketing and innovation within LEGO Brand Parks and Experience team.
 

Merlin Entertainments Group is the second largest theme park operator in the world. Among others, the group owns and operates 11 LEGOLAND Parks, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 13 million guests a year.

Do you have what it takes?

• Proven experience managing a top tier global brand/IP and/or proven marketing experience within Location Based Entertainment 

• Strong marketing and brand skills with strong proven record of building brands and work with Owned, Earned and shared channels

• Experience in working in a global company and across markets and cultures

• Strong digital experience

• Strong stakeholder management and communication skills

• Proficient in English

• Great teammate and high degree of personal integrity

• Willingness to travel approximately once a month

#LI-ML2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.