Marketing Executive/Senior Marketing Executive, Farshore (12 month FTC)

Key Responsibilities

• Plan and deliver commercially focused and strategic marketing campaign plans on time and to budget to maximise consumer awareness and sales
• Plan campaigns with contingencies to ensure they are delivered to budget
• Present campaigns to key internal and external stakeholders including licensors, authors, illustrators and agents
• Brief media activity in-house and to external agencies
• Deliver on all elements of marketing campaigns including content, advertising, partnerships, sell-in materials, proofs, copywriting, social media marketing and trade marketing
• Brief and manage the creative development of digital and printed marketing materials, briefing external designers as required
• Manage Farshore’s website, newsletter and social media platforms, including creating and implementing creative content regularly
• Use consumer insight and data to understand readerships and inform audience targeting
• Monitor ROI against pre-agreed KPIs and update stakeholders on results
• Work with authors, illustrators, licensors and designers to produce compelling digital content such as TikToks, Reels, animated videos, GIFs and graphics
• Develop collaborations with content creators across key channels
• Assist with the management of assets on the Farshore Amazon Store
• Work closely with the Sales and Trade Marketing teams to produce high quality sales materials for titles; design, artwork, print and distribution to booksellers
• Contribute to key company, marketing and sales events and presentations including creating decks and providing support at events
• Work closely with Editorial, Sales and PR teams to support a culture of collaboration and integration
• Liaise with international teams on retail promotions and marketing assets
• Promote Farshore’s reputation with external stakeholders including authors, illustrators, agents, licensors and customers
• Assist with the organisation and delivery of key community events including YALC
• Contribute to, and attend, author pitch decks for new acquisitions (where required)
• Remain up-to-date with the children’s and wider book market and pay attention to trends, bestsellers and Farshore’s title performance
• Participate in projects or carry out any other duties that maybe outside the standard remit as per business need
• Uphold Farshore’s D&I plan in support of the Company’s policy and regularly communicate progress internally
• Understand and abide by Farshore and HarperCollins’ crisis communications process, ensuring adherence to timescales and personal responsibility regarding escalation/response requirements as set out in the document
• Understand and abide by NewsCorp’s Compliance and Data Protection guidelines and policies, taking corrective action in a timely and appropriate way
• Be responsible for understanding and abiding by Farshore’s Embargo Process guidelines for all levels and types of embargo restriction, with specific reference to any personally signed documentation relating to specific titles

Skills, Knowledge & Expertise

• Evidence of designing and executing creative and innovative marketing campaigns
• Experience of working in a marketing department at a trade publisher is desirable
• Enjoys reading widely with an active interest in the publishing industry – particular interest in children’s & YA is desirable
• Knowledge of social media and digital platforms
• Creativity essential and strong eye for design
• Excellent communication skills and ability to manage relationships
• Ability to prioritise and juggle a busy workload
• Strong attention to detail
• Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector
• Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

Job Benefits

About
HarperCollins UK is a division of HarperCollins Publishers, the second largest consumer book publisher in the world, with operations in 15 countries. With over two hundred years of history and more than 120 unique imprints around the world, HarperCollins publishes approximately 10,000 new books every year, in 16 languages, and has a print and digital catalogue of more than 200,000 titles. Its authors include Our bestsellers include Bernard Cornwell, Adele Parks, Max Hastings, Rebecca F. Kuang, and Chimamanda Ngozi Adichie. It is the publisher of Hilary Mantel’s Wolf Hall trilogy, George R. R. Martin’s A Song of Ice and Fire series., and legendary titles by legacy authors J.R.R. Tolkien, Agatha Christie and C.S. Lewis. It is home to Paddington and Winnie-the-Pooh, and beloved books by Judith Kerr, Rob Biddulph and Michael Morpurgo, and brands such as Mr Men & Little Miss, Thomas & Friends and Minecraft. The Collins education division is a pioneer in reference publishing and develops market-leading dictionaries, atlases and bibles as well as state-of-the-art online learning platforms which supplement its award-winning books for primary and secondary school students.