Marketing Executive - Culture

Job Description :

Marketing Executive—Culture

Location: Guinness Storehouse, Dublin, Ireland

Full time, permanent

Closing Date: March 2, 2025

About Us   

Diageo brand homes offer visitors an opportunity not only to experience our drinks, but also to understand our story and become closer to the brand values. Diageo Ireland Brand Homes work to represent cutting edge, world-class immersive brand experiences.

St. James’s Gate is the proud home of the Guinness Storehouse, an award-winning brand experience and events destination. Diageo also has three further brand homes in Ireland: Guinness Open Gate Brewery which is the home of beer experimentation for the Guinness Brewers, the Roe & Co Whiskey Distillery which has its home in the former Guinness Power Station, and the Smithwick’s Experience in Kilkenny. Collectively these brand homes are known as Diageo Ireland Brand Homes (DIBH).

Purpose of Role

To shape the nature of culture and community engagement across Diageo Ireland Brand Homes (DIBH). Focus on activating, measuring, reporting, and administering the DIBH Culture Strategy with key areas in Creative Arts, Hospitality, and Community. Support on PR and communications function.

This role reports to the Senior PR & Culture Manager. It requires close collaboration with various internal teams such as digital growth, innovation, visitor experience (VE), facilities management (FM), finance (FIN) and corporate relations (CR) ensuring alignment with brand objectives. Key external stakeholders include industry bodies like Tourism Ireland/Fáilte Ireland along with multiple agency partners. Proactively identifies collaborative partnership opportunities across cultural agencies/influencers/organizations.

You will assist on delivery of market-leading cultural plans for Diageo Brand Homes by integrating best-in-class thinking through community engagement strategies, experiences, partnerships, PR and storytelling. This role will focus on embedding our brands into relevant local cultural spaces and fostering strong connections within the community.

This position offers an exceptional opportunity for those passionate about culture, branding and community engagement, working on high-profile locations like Guinness Storehouse, Roe & Co Distillery, Smithwicks’ Experience Kilkenny and Open Gate Brewery.

You will be responsible to/ for:

· Deliver strategic cultural plans aligning brands with business objectivesExecute scalable culture and community plans enhancing advocacy/talkability among core audiences

· Identify, establish and activate partnerships and proprietary projects across channels creating consumer connections at scale

· Support PR agency management and reputation management efforts by developing impactful communications materials for both internal and external audiences

· Execute scalable plans enhancing advocacy among core audiences and positively enhancing brand reputation.

· Establish partnerships/projects creating large-scale consumer connections.

· Building strong internal/external relationships for effective collaboration.

· Support on development of PR/Communications materials for internal and external purposes.

· Medium to long-term strategic planning focusing on embedding brands into cultural contexts through sustained strategic initiatives.

· Directly contributes to P&L performance by delivering culture strategy and campaigns that drive revenue and footfall.

· Ensures all A&P projects stay within budget.

· Implement effective measurement and evaluation of campaigns.

· Responsible for supplier financial payments including raising POs and invoicing.

· Integral part of the marketing team; collaborates with internal stakeholders including, VE (Visitor Experience), retail, finance, and brand teams.

To be successful in this role, you will need:

· Bachelor’s degree in marketing, communications, PR or a relevant field.

· 3+ years of experience in creating culturally embedded brand strategies.

· Strong understanding of the Irish media landscape, PR/comms expertise, consumer behaviour insights.

· Requires advanced knowledge of how culture, community, and media impact business objectives and long-term brand strategy.

· Active knowledge of earned, paid, and digital media required to deliver impact.

· Capable and inquisitive team member who proactively delivers exceptional work while seeking new opportunities.

· Requires active knowledge of trends in the drinks, travel, leisure, creative arts and experience industries.

· Deep curiosity regarding consumer behaviour/culture insights driving effective strategies.

· Proven track-record in managing relationships collaboratively, thriving under fast-paced environments, and maintaining high-performance standard.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

· We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities

· Annual merit increases (performance based)

· Annual bonus (performance based)

· Subsidized gym membership

· Contributary pension scheme

· Comprehensive health insurance for you and your family

· Share options

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all. 

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world’s very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Regular

Primary Location:

Storehouse

Additional Locations :

Job Posting Start Date :

2025-02-21