Marketing Director

Role: Marketing Director (Broadwick Spaces & Services)  
Reports into: Group Commercial Director 
Location: Canary Wharf, London 
Contract Type: Full Time, Permanent (42.5 hours per week)  

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.  

Broadwick believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Their history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Landing Forty Two, Exhibition London, Control Room A and Magazine London.  

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.    

Broadwick Spaces is the division responsible for the ownership, management and operation of a growing portfolio of hybrid venues designed for both cultural and commercial use. These spaces host a broad spectrum of activity, from music shows and fashion events to brand activations, filming, exhibitions and large-scale corporate gatherings. 

Spaces & Stories sits within the division as a specialist agency, focused on venue sales, client relationships and curating standout events across the portfolio. 

Broadwick Services is a diverse collective of businesses, each comprising specialist teams that excel in their respective fields. With a rich history rooted in supporting some of the events industry’s most iconic brands and prestigious events, Broadwick Services has established itself as a leader in delivering top-tier production services, world-class entertainment, talent management, and staffing solutions, along with expertly crafted set fabrication and temporary structures.   

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project. 

The Marketing Director will lead the marketing function across Broadwick’s Spaces and Services portfolio. This is a high-impact role requiring strategic leadership, creative vision, and commercial acumen to build powerful brands, drive growth, and connect with audiences across both B2B and B2C markets. 

You will be responsible for setting the marketing strategy, structuring and inspiring a talented team, and ensuring our spaces and services are positioned as market leaders. 

Strategic Leadership 

• Develop and deliver the overall marketing vision for Broadwick. 
• Structure, lead, mentor, and grow a high-performing marketing team.
• Partner with the executive and commercial teams to align marketing with business objectives. 
• Champion a data-driven, innovative culture across the department. 

Brand & Campaigns 

• Define and evolve brand identity across multiple verticals and brands. 
• Oversee insight-led marketing campaigns that drive awareness, engagement, and sales. 
• Ensure consistency of messaging and creative execution across all platforms. 

Commercial Growth 

• Support sales and business development teams through demand generation and brand positioning. 
• Drive B2B and B2C strategies that contribute to revenue, client acquisition, and customer retention. 
• Leverage marketing to unlock new partnerships and commercial opportunities. 

Digital & Offline 

• Own the digital strategy (SEO, CRM, paid media, social, web, email). 
• Lead offline marketing and PR, including print advertising, press relations, out-of-home campaigns, and event activations. 
• Introduce new platforms, technologies, and tools to future-proof marketing. 
• Use analytics to continuously improve ROI, engagement, and customer experience. 

Operational Excellence 

• Set, track and report clear KPIs and performance metrics for the marketing function. 
• Manage departmental budgets effectively. 
• Ensure efficient workflows and processes to maximise impact. 

• Extensive experience leading multi-channel marketing strategies in a fast-paced, creative environment. 
• Proven track record of driving growth and brand awareness in real estate, venue, event, or experiential sectors.
• Demonstrable leadership experience managing all seniority levels, skillsets and cross-functional teams. 
• Strong analytical mindset with experience using data to drive decision-making. 
• Expertise in digital ecosystems, content strategy, and brand development. 

• Experience working in agency-side leadership roles or within multi-venue marketing. 
• Familiarity with Hubspot and project management platforms (e.g. Monday.com). 
• Understanding of marketing within both B2B and B2C contexts.