Marketing Director, EMEA

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

Bullhorn fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated. We value openness and continuous improvement, encouraging team members to acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a positive and empowering workplace for everyone.

About the Role

Reporting to the VP of Marketing, the Marketing Director, EMEA, will lead the development and execution of Bullhorn’s demand generation strategy across the UK&I and Mainland Europe. This leader will be responsible for designing and delivering regionally relevant, full-funnel, multi-channel programs that reflect local market dynamics while aligning with global priorities. They will manage a team of field marketers focused on executing targeted, account-based marketing initiatives in close partnership with sales and marketing leadership, and will also oversee the EMEA business development team, responsible for outbound prospecting and lead qualification—key contributors to Bullhorn’s ABM and pipeline acceleration efforts.

The ideal candidate is a strategic, culturally attuned self-starter who thrives in cross-functional collaboration, excels at localisation, and is laser-focused on driving measurable pipeline growth across diverse European markets.

A typical day will include:

• Developing and executing against go-to-market plans for UK, Ireland, and Mainland Europe (DACH and Benelux specifically) markets, adapting global strategies to align with regional requirements

• Design and launch localised, multi-channel demand generation programs that generate demand in each target segment, aligning campaigns with Bullhorn’s global value propositions

• Implement world-class standard operating procedures for demand generation, field marketing, and business development

• Build, lead, and mentor a regional demand generation team, fostering collaboration across a hybrid work culture and partnering closely with global centres of excellence 

• Build strategic relationships with local influencers, recruitment associations, and industry bodies across the UK&I and European markets to amplify Bullhorn’s presence, support field marketing initiatives, and strengthen regional brand equity

• Collaborate closely with sales leadership and global marketing counterparts to align on pipeline goals, lead flow optimisation, territory-specific messaging, and integrated programs that accelerate in-market sales cycles

• Ensure data-driven decision-making through analysing campaign performance in the region, using tools like marketing automation, CRM, and regional analytics platforms

This role is a fit for you if:

• You have 10+ years in a demand generation/field marketing/campaigns role, and 4+ years in a leadership position

• You’ve managed marketing professionals across a variety of disciplines (events, web, digital, marketing operations, campaign management, lead generation)

• You’ve worked in companies with a multi-product go-to-market strategy and experience

• You have hands-on experience building and scaling a regional brand presence and comprehensive demand generation strategy across EMEA

• You thrive in a fast-paced setting, working on multiple projects simultaneously, successfully bringing them from conception to completion

• You have excellent written and verbal communication skills and track marketing performance via key metrics

• You have a proven track record operating in industry-leading software/SaaS environments (experience in the recruiting/staffing industry is a plus)

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What we offer...

• Group Critical Illness, Group Income Protection, Group Life Assurance, Pension, Vision, EAP
• Access to our Discounts and Wellbeing Portal
• Optional from DAY ONE - Private Medical Coverage & Ride to Work Scheme
• Unlimited Vacation
• Quarterly paid volunteer days
• Lucrative Employee Referral Program (eligible for prior to your first day)
• Career development opportunities up/across Bullhorn

Bullhorn's core purpose is to create an incredible customer experience, which starts with first creating an incredible employee experience. Our vision is for every employee to have a sense of belonging, a voice that is heard, and a clear path for success. We are committed to building diverse and inclusive teams, and our culture is shaped by our five core values: Ownership, Energy, Speed & Agility, Service, and Being Human.

We are a people-first culture where everyone’s contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table.  If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us.