As Director, Marketing CSL Seqirus UK and Ireland you will be responsible for the development and implementation of marketing strategies for new and existing products in UK and Ireland. You will lead the team to implement marketing strategy in collaboration with Sales, Medical, and other functions. Lead cross-functional teams, to drive strategic plan, develop and execute the seasonal influenza marketing strategy and channel strategy for UK/Ireland to exceed the flu annual sales target. You will lead cross functional teams to drive new product launches through engaging internal and external stakeholders to achieve policy and reimbursement. Present UK and Ireland marketing strategy in Regional and Global forums. Your experience as a strong Marketer both strategically and operationally within vaccines, plus your people leadership skills will be key for this position.
Responsibilities include: -
Strategic Marketing
- Annual Strategic and Budget Plan development, alignment with the Global and International teams.
- Sales forecast and budget development
- Brand/portfolio strategic positioning
- Input to global product strategy through participation in Global Brand Teams
- Create competitive differentiation and competitive advantage
- Achieve full alignment around the brand strategy and execution with internal cross functional stakeholders.
- Lead policy strategy development to protect market share and drive revenue growth. Building on Real world evidence insights to drive growth.
- Drive new product launches and manage policy and pricing with cross functional engagement
- In-depth knowledge of the UK Health environment, Influenza recommendations and policy (e.g. JCVI recommendations, Green Book related to influenza, Annual Influenza Programme)
- In-depth knowledge of UK& Ireland reimbursement environment
- Drive tender strategy to grow shares.
- Oversee tender submissions to ensure high quality, cross functional approved responses.
- Influenza clinical information knowledge of key clinical data, competitor’s product knowledge, apply knowledge to develop sound brand/portfolio strategy
- Plan market research activities in line with strategic objectives
- Knowledge of competitors landscape and pipeline
- Pre- and post-marketing of new products
- Drive Innovation to enhance competitive edge
Operational Marketing
- Support the UK and Ireland commercial operations to be successful exceeding sales budgets
- Define the A&P budget requirements related to achieving the UK & Ireland flu Strategy.
- Meet with key stakeholders to execute the Government Engagement plan with the Policy team, Medical and Country Head UK & Ireland.
- Lead and engage the cross-functional team on Strategy and Vision and lead the group to define strategic objectives and tactics
- Support Senior Brand Managers / Brand Managers to develop and execute robust brand/portfolio strategy and marketing mix to support the flu portfolio and ensure the timely provision of support material & campaigns
- New product launches: Drive pre-marketing and post-marketing activities.
- Competitive intelligence regular update and integration in the portfolio and new launches strategy
- Support Senior Brand Managers / Brand Managers in the development of brand strategy and key messages. Ensure consistency of the brand activities and tactics with the portfolio/brand strategy
- Oversee Communication activities plan and execution across channels including participation to conferences and congresses
- Management and accountability of external agencies to meet objectives
- Collaboration with Business Operations team to fulfil flu cycle activities from pre-booking to returns in line with timelines (e.g. customers communication, flu proposition terms)
People Leadership
- Lead Brand Managers to execute the operational marketing activities
- Develop the skills of Brand Managers and build talent to ensure a robust succession plan
- Lead Brand Managers to produce and deliver promotional materials to required standard and timelines
Compliance
- Cross-Functional Collaboration for a flawless and successful execution of the marketing strategy
- Act at all times in a manner that is consistent with the Seqirus Values and Behaviours
- Ensure compliance with all internal and external policies, procedures, training and regulations e.g. Code of Practice, financial processes
- Participate to all compliance training in line with timelines and ABPI Code of Practice requirements
- Approval of promotional materials
Qualifications, Skills and Experience: -
- University degree in science and/or degree in Business / Marketing
- 10+ years marketing experience in pharmaceutical or relevant industry.
- Knowledge of the UK Healthcare market
- Strong commercial awareness
- Strong interpersonal and relationship building skills.
- Strong people coach who develops employees
- Clear verbal and written communication
- Persuasive communicator
- Strategic and tactical thinking
- Innovative, Analytical and conceptual thinking
- Excellent prioritisation, planning and organisational skills
- Willing to travel across the UK and internationally according to business needs
- Required to be flexible in working hours
- Microsoft office proficiency: Word, Excel, PowerPoint and Adobe Standard
- Holds a valid UK driving license
- Willing to travel across the UK and internationally according to business needs
- Required to be flexible in working hours
Our Benefits
CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.
About CSL Seqirus CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.
We want Seqirus to reflect the world around us
As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.
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