Marketing Copywriter (Midweight)

Job Description

Joining Busuu means being part of one of the top EdTech companies in the world. Busuu is a multiple award-winner recognised for its innovation and impact on language learning.

Busuu’s vision is to empower people through language. With 120+ million registered users, we are the world’s largest online community for language learning. We make learning a language easy by combining AI-powered features and expertly designed courses with feedback from our global community of language learners, enabling people to speak a language with confidence.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and an NYSE-listed company.

The role

We’re looking for a midweight B2C copywriter with 3+ years of experience writing direct-to-consumer marketing communications, with an understanding of creating UX/UI copy for product teams. 

You’ll be able to simplify complex concepts and write for a global audience, keeping your words friendly, relatable and engaging. At Busuu, we empower people through languages. If you want to help us deliver our mission through supportive and inspiring copy, you’re in the right place.

What does a Midweight Marketing Copywriter do at Busuu?

• Takes a learner-first approach to creating consistent, engaging, high-quality copy across all branded touchpoints.

• Support the team’s mission to effectively apply our brand and tonal identity across all audience journey stages.

• Delivers copy for all marketing channels, plus supports the product team with UX copy requests. 

• Actively seeks out and responds to stakeholder feedback to foster collaboration and improve outputs.

• Contributes to testing copy variations to optimise for our audience.

• Works collaboratively across the business with the design, marketing, localisation, product and education teams to build a consistent brand experience that engages and inspires our learners.

• Stays tuned in to industry trends, writing styles and audience preferences to write copy that makes an impact. We love sharing inspiration.

• Supports the Lead Copywriter with ideation and delivery of messaging frameworks.

What we’re looking for:

• 3+ years of experience writing engaging copy for brand advertising, marketing and product, demonstrating an understanding of copywriting techniques and tools. 

• Highly organised and detail-oriented, with excellent communication and interpersonal skills.

• Strong writing and editing skills: Proof of clear, concise copywriting with excellent command of English grammar and punctuation. Takes ownership of work (and deadlines), ensuring submitted work is finished to a high standard.

• Creative thinking: Can you engage our audiences with innovative, attention-grabbing ideas?

• Adaptive writing: Knowing where and when to flex our tone for different channels and audiences. Writing with localisation in mind (we translate our English written communications into 15 other languages).

• Simplifying concepts: Can you translate abstract concepts into digestible copy for our global audience?

• Copy advocate: Showcase the value of excellent copy company-wide.

• Delivery: Interpret briefs, welcome stakeholder feedback, and deliver high-quality writing on point and on time.

• Data-led mindset: Use metrics where necessary to inform your copy decision-making.

At Busuu we want to ensure that you have access to some great benefits:

• Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit.

• You get 2 free lunches per week at our office and can choose from a wide selection of restaurants in the area.

• Busuu offers a great Private Health Insurance scheme.

• There is a personal training budget just for you, so you can learn more in your field to ensure our employees can continuously grow and progress in their careers.

• We like to support our teams with their work-life balance, so we offer flexible working hours and a hybrid model of working.

• We offer enhanced maternity and paternity leave.

• Staying connected as a team is very important to us, so we have lots of social activities for you to join, such as team lunches, Thursday socials, quarterly team events, and company-wide parties.

What happens next?

We aim to have a simple and speedy hiring process. If you progress to the next stage, you’ll get more information on the role and meet the team to ensure it’s a match on both sides.

• Application (CV & portfolio) review - We’ll review it as quickly as possible.

• Let’s chat - Quick chat with our team about your experience and the role.

• Interview - With the hiring manager.

• Copy Task - Answering a set brief to show off your skills.

• Interview - Interview to review the task and speak to other colleagues in the team.

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise.

This means each one of us comes to work knowing that we have a voice – and a safe, judgment-free zone to speak freely.