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To learn more about Convatec, please visit http://www.convatecgroup.com
We are looking for an outstanding marketer who understands the business value that marketing delivers and knows how to communicate this in an engaging and inspiring way. You will be responsible for driving marketing capability and competency across our marketing organisation, equipping our marketers with latest processes, skills and tools. The Marketing Capability Lead is part of the Global Marketing and Sales Centre of Excellence and you’ll report into the Senior Director Marketing Strategy and Capability.
ABOUT THE ROLE
- Owner of commercial excellence processes (innovation development and brand planning) responsible for partnering with key stakeholders across Business Units and cross-functional teams to ensure the processes are implemented and driving results
- Define and lead the strategic plan to embed the marketing way of working into business as usual including:
- On-boarding content for new starters – marketing and other functions
- On-going upskilling reference content for all Convatec people
- Embed commercial excellence innovation process including:
- Define capability plan to ensure innovation managers are upskilled
- Upskilling through on-going delivery of capability content
- Partner with Business Units to ensure excellence in Global & Local innovation development
- Embed brand planning process
- Define capability plan and upskilling content
- Partner with Business Units to ensure excellence
- Define and lead stakeholder management plan for embedding of marketing capability and key commercial processes
- Management of brand manager and marketing capability trainer to support in this delivery
As Marketing Capability Lead you will be responsible for leading the embedding of marketing capability, through the development and delivery of Marketing the Convatec Way which is Convatec’s way of doing marketing. You will have a specific focus on key commercial excellence marketing processes and the skills required to fully unlock these. The key commercial excellence marketing processes that you will focus on are brand planning and innovation development.
ABOUT YOU:
- At minimum degree educated with 10years+ brand marketing experience, preferably with experience of working in a medium-large matrix organisation
- Strong track record of brand management including leading brand planning to develop forward looking brand plans and innovation development to define winning innovation mixes, with evidence of proven business results of both sales and equity
- Previous marketing communications experience showing how you have delivered against the customer need, understood the customer journey, developed compelling value propositions and delivered distinctive & relevant content to drive results
- Previous experience of developing and delivering capability content
- Exceptional stakeholder management skills to influence all levels of an organisation
- Expert communicator with the ability to positively influence and bring people along on the journey in a credible way
- Solid change management understanding, comfortable with working in a transformation space where we may be required to pivot and adapt to changing situations
- Result focused with previous experience of delivering both sales and equity results to drive overall business ambitions
In addition to your marketing expertise, you recognise the following skills and attributes in yourself:
- Strong communicator: superior verbal and written English communication skills with an ability to translate large amounts of information into succinct actionable insights
- Resilient and influential: thriving on challenge, bringing colleagues along on the journey, with the ability to exert an effective influence at all levels of an organization and to drive change in behaviour through understanding business needs, and crafting solutions accordingly.
- Flexibility & tenacity: we are a newly formed centralised function driving for transformational change. These are definitely not regular brand management roles where we are executing against a familiar annual plan. We need to create the plan based on the needs, adapt and pivot in line with changes along the way and partner to make things happen
- Curious connector: you can connect the dots across people, projects and partners, creating new opportunities
- Strategic and business focused: taking into account the broader picture and perspective of others, activating the right plan based on holistic understanding of the business challenge and business needs
WHAT YOU´LL GET:
- hybrid role in the UK - you are offered the flexibility of working remotely with travel to our Paddington office once a month
- competitive salary & bonus
- exceptional benefits
- training & delevopment
- collaborative & supportive culture
READY TO JOIN US?
At convatec we´re pioneering trusted medical solutions to improve the lives we touch. If you´re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
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Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
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Convatec London, England Office
London, United Kingdom
