We have an opportunity within our Customer Marketing team, working in the Money Management Squad. You’ll find yourself part of a cross-functional team that focuses on turning customer insight into clear and engaging comms designed to support our customers’ Nationwide experience.
As a Marketing Campaigns Executive, you’ll work alongside your manager and the rest of your Squad to map out customer journeys and define where specific comms can play a role. You’ll be responsible for managing the creative development and delivery of these comms. Working across all 1-2-1 channels – mail, email, and digital prompts - you’ll manage the end-to-end process, from the initial briefing through stakeholder approvals and go-live. You’ll ensure all comms are delivered on time and to budget, and with a clear focus on driving commercial, customer, and brand outcomes.
For this role, you’ll need to have experience in creative development and communications delivery, with good collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive, using your initiative to spot opportunities to optimise creativity to drive customer engagement. If you have agency or client-side experience in marketing, are passionate and creative, with good comms management skills, then we want to hear from you.
We are happy to consider flexible working approaches to help you perform at your best.
The working hours (per week) for this role can be between 30 and 35 hours.
This is a 12-month Fixed Term Contract opportunity.
At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at either our Swindon, London or Bournemouth office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
ResponsibilitiesWhat you’ll be doing
Working alongside Marketing Campaigns Executives in the Money Management Squad and with support from your manager, you will be responsible for managing the development of clear and engaging direct response communications that provide support and guidance to customers to help them with their everyday finances.
You will write creative briefs, briefing squad copywriters or our Customer Relationship Management (CRM) agency on comms requirements. You will also be responsible for ensuring all assets are reviewed and approved through our internal creative review process by all key stakeholders. Working closely with your squad Content Editor, you’ll ensure emails and prompts are built, fully tested, and delivered on time. By building a strong working relationship with our mail house, you’ll brief them on direct mail requirements, ensuring mailings are thoroughly proofed and successfully delivered.
Additionally, you’ll utilise customer insight and data to deliver targeted and personalised comms and be comfortable managing the delivery of content with different data driven versions and variable content to make the comms more personalised for customers, thereby enhancing their experience.
Furthermore, you will be responsible for ensuring all campaigns delivered by the squad are on brand, on time, and within budget, while ensuring all assets meet all regulatory requirements and managing these assets through all relevant controls and processes.
Collaboration will be a key part of the role, as you’ll be working closely with your team, key stakeholders, and third-party suppliers to ensure a successful delivery of the campaign and onward journey. Making sure you invest time in these relationships to align on goals and outcomes will be critical to being successful.
About you
We’re looking for somebody who has:
Experience in direct marketing and CRM campaign management/delivery and channels, such as direct mail, email, and digital prompts (in internet bank and mobile app)
Copy and creative development expertise – experience in developing high-quality, customer-focussed communications
Good communication and influencing skills, confident at both writing and presenting
Excellent planning and organisational skills, and the ability to manage and own multiple competing priorities and deliverables
The ability to work within a well-governed environment and optimise processes
Excellent attention to detail and proofreading skills
Experience in managing and influencing internal stakeholders and experience in working with agencies
The ability to understand, analyse, and interpret insights and data to make informed recommendations
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:
Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
The extras you’ll get
There are all sorts of employee benefits available at Nationwide, including:
25 days holiday, pro rata
Access to private medical insurance
A highly competitive pension to help you build a strong foundation for retirement
Access to an annual performance-related bonus
Training and development to help you progress your career
A great selection of additional benefits through our salary sacrifice scheme
Life assurance to provide peace of mind for you and your loved ones in the event of your death
Wellhub – access to a range of free and paid options for health and wellness
Up to 2 days of paid volunteering a year
Banking – but fairer, more rewarding, and for the good of society
We forge our own path at Nationwide.
As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.
At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.
We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.
What to do next
If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Consultant.
