Marketing Campaign Specialist, Asia Pacific & Japan

Available Location: Singapore
Cloudflare, a global leader in internet security, performance, and reliability, is seeking a dynamic and experienced Marketing Campaign Specialist to join our Asia Pacific and Japan marketing team. This role is critical in optimizing our lead pipeline by designing, deploying and optimizing high-impact campaigns. You will be the engine behind our lead generation, specifically targeting key decision-makers within enterprise-level organizations. Your focus will be on converting top-of-funnel engagement into qualified leads, with a strategic emphasis on the dynamic markets of Asia Pacific, Japan, and China.
Responsibilities:

• Drive lead generation and nurture: Support the sales pipeline by planning and executing targeted marketing campaigns, including email, social media, webinar, digital and more, and nurturing prospects through the sales funnel to generate Marketing Qualified Leads (MQLs).
• Coordinate the regional implementation of global marketing campaigns, serving as the central point of contact for campaign materials and ensuring effective activation across both online and offline activities.
• Manage the end-to-end coordination of creative development, messaging, and asset delivery, ensuring seamless execution across internal teams and external vendors to meet campaign deadlines.
• Maintain accurate records of campaign activities and budgets.
• Monitor and analyze campaign performance, generate detailed reports on key metrics, and optimize campaigns based on actionable insights to maximize ROI.
• Manage social media content calendars and schedule posts.
• Assist in the creation and scheduling of engaging newsletter content, including email templates and promotional materials.
• Maintain efficient marketing processes through proactive support and coordination.
• Communicate to stakeholders and leaders regionally and globally the results and effectiveness of all campaigns and measures taken to improve performance.

Required Skills & Experience

• Experience: 5+ years of experience in marketing campaign management, with a focus on integrated campaigns, preferably within the enterprise technology or cybersecurity industry.
• Education: Bachelor's degree in Marketing, Business, or a related field.
• Proven Results: Demonstrated track record of driving measurable results and achieving business objectives through integrated marketing campaigns
• Technical Proficiency: Strong working knowledge of CRM and marketing automation platforms.
• Communication Mastery: Exceptional verbal and written communication skills, with the ability to engage, persuade, and present effectively to senior-level audiences.
• Project Leadership: Strong organizational and project management skills, with a proven ability to manage multiple complex projects simultaneously.
• Team Collaboration: Ability to work effectively in a cross-functional team, building strong relationships with stakeholders across different regions and functions.
• Audience Insight: A deep understanding of the cybersecurity market and the challenges faced by decision-makers in enterprise companies across the APJC region.
• Language Skills: Fluency in English is required. Additional language skills relevant to the APJC region are highly desirable.
• Analytical and Creative Thinking: Ability to think analytically and creatively to develop and execute effective marketing campaigns

Reporting: This position reports into the Senior Marketing Manager, Demand Center, APAC and Japan Marketing