Marketing Campaign Manager

About us:

BVNK provides modern payment infrastructure for businesses. We unify banks and blockchains in a single platform. With BVNK, businesses can send and receive stablecoin payments, convert between currencies, and add stablecoin payments to their checkout. Using our flexible platform, and robust global licensing and compliance expertise, innovators can launch new payment products quickly and compliantly.

We are a diverse team spread across the UK, Europe, South Africa, the US, and APAC, with a shared belief that all payment flows will interact with crypto in the coming decade, and BVNK will be at the forefront of this transformation of the financial system. We have raised $50M in Series B funding from top investors including Haun Ventures, Tiger Global, and Coinbase Ventures, and we're looking for smart, ambitious people to help us build the next generation of payments.

We're incredibly honored to have made Newsweek's list of The Top 100 Global Most Loved Workplaces 2 years running (2023 and 2024) and to have been recognised by LinkedIn as one of the Top 20 Startups in the UK in 2024.

Location: We offer a Hybrid/Remote working policy. 

Key Responsibilities:

• Campaign management:
  • Design, execute, and optimise multi-channel marketing campaigns using Pardot.
  • Develop and manage automated nurture programs, including drip campaigns, for both new business and existing customers.
  • Support sales teams by creating targeted email nurture journeys and aligning marketing efforts with sales objectives.
  • Collaborate with product and vertical marketing teams to build and execute launch campaigns for new products and services.
  • Plan and implement pre- and post-event email campaigns to maximise engagement and lead generation.

  Technical expertise:

  • Build and maintain dynamic lists, segmentation strategies, and custom workflows in Pardot.
  • Ensure Pardot and Salesforce integration is functioning optimally for seamless lead flow and reporting.
  • Troubleshoot and resolve technical issues related to campaign execution or data integration.
  • Maintain clean and accurate data within Pardot and Salesforce through regular hygiene and process improvements.

  Reporting and analysis:

  • Monitor and analyse campaign performance, delivering actionable insights to improve ROI.
  • Generate reports and dashboards in Pardot and Salesforce to track campaign effectiveness and lead progression.
  • Provide detailed analysis of key metrics such as open rates, click-through rates, conversion rates, and overall campaign performance.
  • Use data to identify trends and recommend enhancements to marketing strategies.

  Collaboration:

  • Partner with RevOps and sales teams to ensure qualified leads are routed appropriately and within SLA.
  • Work with cross-functional teams to ensure cohesive messaging and alignment between campaigns and business objectives.
  • Train and support team members on Pardot best practices to ensure consistent campaign quality.

Qualifications:

Experience:

• Minimum 3-5 years of experience in marketing campaign management, with a focus on Pardot.
• Proven track record of executing and optimising successful B2B email marketing campaigns.
• Experience in a technology or SaaS environment is highly preferred.

Technical skills:

• Expertise in Pardot: Strong understanding of automation rules, segmentation, A/B testing, and email deliverability.
• Proficiency in Salesforce, including reporting and lead management workflows.
• Familiarity with HTML and CSS for email customisation is a plus.
• Experience with marketing and sales tools like Sales Navigator, Calendly, and prospecting platforms (e.g., Cognism, TAMI) is advantageous.

Analytical skills:

• Strong ability to interpret and analyse campaign data to derive actionable insights.
• Experience building reports and dashboards in Pardot and Salesforce to present campaign performance and pipeline contribution.

Soft skills:

• Excellent written and verbal communication skills for effective collaboration and stakeholder management.
• Detail-oriented with exceptional organisational skills to manage multiple campaigns simultaneously.
• Proactive and self-motivated, with a problem-solving mindset and eagerness to innovate.

We Offer:

• A fair and competitive salary at every stage of your career.
• Meaningful ownership in the business through our employee option scheme.
• Flexible working hours, with remote working at its heart.
• A flexible approach to holidays. 
• Opportunities to travel to our offices around the world.
• A culture built on passionate growth-minded people.

At BVNK, we are focused on building a diverse and inclusive team. While you may not meet all of our requirements, we’d encourage you to apply if you meet the majority of our expectations. You may be a great fit for this role or another role in our team.