Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
About the RoleWe are seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support our UK growth initiatives, with a primary focus on cross-sell lifecycle programs for Global Payments SMB customers.
This role will be responsible for building, executing, and optimising email-led lifecycle journeys that drive adoption of Worldpay e-commerce solutions across existing Global Payments SMB front-book and back-book customers.
You will work across both Pardot and Marketo, partnering closely with Lifecycle Marketing, CRM, Sales, and Product teams to deliver scalable, data-driven programs that improve engagement, conversion, and revenue.
Key ResponsibilitiesLifecycle & Cross-Sell Program Execution
Design, build, and optimise cross-sell lifecycle email programs using Pardot and Marketo
Execute front-book and back-book customer journeys aligned to Wave initiatives
Support always-on and campaign-based lifecycle motions across acquisition, activation, cross-sell, and retention
Marketing Automation Operations
Build and manage programs, automations, and journeys in Pardot and Marketo
Create and maintain segmentation logic aligned to CRM data, consent, and regional requirements
Ensure data hygiene, audience accuracy, and platform best practices
Testing, Optimisation & Reporting
Develop and execute A/B testing strategies to improve engagement and conversion
Monitor performance across key metrics (open, click, conversion, pipeline influence)
Share insights and recommendations through regular performance reporting
Cross-Functional Collaboration
Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams
Support alignment between marketing automation execution and commercial priorities
Ensure consistent messaging and customer experience across touchpoints
Operational Excellence
Contribute to best practices, documentation, and scalable MA frameworks
Support continuous improvement of the marketing technology stack
Ensure compliance with consent, data, and regional marketing requirements
Hands-on experience with both Pardot and Marketo (required)
Experience working with CRM systems (e.g. Salesforce) and customer data
Bachelor’s degree in Marketing, Business, or related field
5+ years’ experience in marketing automation or lifecycle marketing
Strong experience building email-led lifecycle and cross-sell programs
Proven ability to analyse performance data and translate insights into action
Strong stakeholder communication skills across regional and global teams
Experience in SaaS, payments, fintech, or B2B services preferred
Approximately 10% travel, primarily UK, with occasional US travel
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [email protected].
