Marketing Automation manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

We are seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support our UK growth initiatives, with a primary focus on cross-sell lifecycle programs for Global Payments SMB customers.

This role will be responsible for building, executing, and optimising email-led lifecycle journeys that drive adoption of Worldpay e-commerce solutions across existing Global Payments SMB front-book and back-book customers.

You will work across both Pardot and Marketo, partnering closely with Lifecycle Marketing, CRM, Sales, and Product teams to deliver scalable, data-driven programs that improve engagement, conversion, and revenue.

Lifecycle & Cross-Sell Program Execution

• Design, build, and optimise cross-sell lifecycle email programs using Pardot and Marketo

• Execute front-book and back-book customer journeys aligned to Wave initiatives

• Support always-on and campaign-based lifecycle motions across acquisition, activation, cross-sell, and retention

Marketing Automation Operations

• Build and manage programs, automations, and journeys in Pardot and Marketo

• Create and maintain segmentation logic aligned to CRM data, consent, and regional requirements

• Ensure data hygiene, audience accuracy, and platform best practices

Testing, Optimisation & Reporting

• Develop and execute A/B testing strategies to improve engagement and conversion

• Monitor performance across key metrics (open, click, conversion, pipeline influence)

• Share insights and recommendations through regular performance reporting

Cross-Functional Collaboration

• Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams

• Support alignment between marketing automation execution and commercial priorities

• Ensure consistent messaging and customer experience across touchpoints

Operational Excellence

• Contribute to best practices, documentation, and scalable MA frameworks

• Support continuous improvement of the marketing technology stack

• Ensure compliance with consent, data, and regional marketing requirements

• Hands-on experience with both Pardot and Marketo (required)

• Experience working with CRM systems (e.g. Salesforce) and customer data

• Bachelor’s degree in Marketing, Business, or related field

• 5+ years’ experience in marketing automation or lifecycle marketing

• Strong experience building email-led lifecycle and cross-sell programs

• Proven ability to analyse performance data and translate insights into action

• Strong stakeholder communication skills across regional and global teams

• Experience in SaaS, payments, fintech, or B2B services preferred

• Approximately 10% travel, primarily UK, with occasional US travel

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [email protected].