Marketing Automation Developer

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

The main objective of the Marketing Automation Developer is to build, test, deploy, and support digital marketing campaigns using Salesforce Marketing Cloud and related marketing automation technologies.

This role is part of a team of technical specialists and involves working closely with marketing stakeholders to design, build, manage, and execute digital marketing campaigns with an emphasis on customer and prospect engagement programs across the Wiley portfolio.

The Marketing Automation Developer will be responsible for delivering high-quality campaigns and automated customer journeys while ensuring data accuracy, technical excellence, and adherence to established processes and governance standards.

Key Responsibilities

• Build, test, deploy, and support digital marketing campaigns using Salesforce Marketing Cloud.
• Develop and maintain email communications, customer journeys, and automated marketing programs.
• Create and manage a suite of standard email templates.
• Perform technical testing and quality assurance activities prior to campaign launch.
• Support audience segmentation, campaign data management, and campaign personalization activities.
• Support campaign briefs, including discovery and scoping of new data requirements.
• Monitor, troubleshoot, and resolve campaign, audience, and platform-related issues.
• Support integrations between marketing automation platforms and other marketing technology solutions.
• Collaborate with marketers and other stakeholders to translate business requirements into technical campaign solutions.
• Manage multiple campaigns and competing priorities while meeting production deadlines.
• Maintain campaign documentation and follow established operational standards and processes.
• Ensure campaigns comply with data privacy, consent management, and governance requirements.
• Contribute to ongoing process improvements and platform optimization initiatives.

Why Join Us

You'll be part of a collaborative team responsible for delivering customer communications and engagement programs across a global organization. This role offers the opportunity to work with leading marketing technologies, solve complex business challenges, and contribute to the continuous evolution of Wiley's marketing automation capabilities.

Required

• Bachelor's degree or equivalent professional experience.
• Hands-on experience working with Salesforce Marketing Cloud.
• Experience building, testing, and deploying digital marketing campaigns within a marketing automation platform.
• Strong understanding of Email Studio, Journey Builder, Automation Studio, audience segmentation, and campaign deployment processes.
• Experience gathering business requirements and translating them into technical campaign solutions.
• Solid working knowledge of HTML and CSS.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Experience troubleshooting campaign, data, and platform-related issues.
• Ability to manage multiple projects and competing priorities in a fast-paced environment.
• Strong communication and collaboration skills with the ability to work effectively across technical and non-technical teams.

Preferred

• Experience with AMPscript and dynamic content.
• Experience with SQL and audience segmentation.
• Experience with API integrations and data exchange processes.
• Experience working with CRM systems and customer data platforms.
• Digital marketing experience within a complex or enterprise environment.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. 

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. 

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. 
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.

Salary Range: