Job Description
General Summary:
The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics. Experience in Cell and Gene therapy or ATMPs is essential.
Key Duties and Responsibilities:
- Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
- Directs the development and implementation of strategic and tactical plans for assigned product
- Collaborates with Vertex external communications review committee to approve materials for external use with customers
- Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
- Develops strong partnerships with cross-functional team to support business goals
- Ensures appropriate metrics are in place to measure impact of tactics in field
- Leads and manages agency partners to ensure on budget and timely deliverables
- Acts as an advisor or coach to mentor other members of the team
Knowledge and Skills:
- Direct experience with communications review committee for review of tactics
- Ability to oversee generation of insights and apply those insights to business problems/opportunities
- Strong analytical mindset to lead others to solve complex problems
- Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
- Strong working knowledge of market forecasts and relationship of business drivers to revenue
- Strong working knowledge of MS Office applications, including PPT, Excel and Word
- Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Education and Experience:
- Bachelor's degree in marketing, business, or scientific degree
Flex Designation:
Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
