Marketing Associate Director - Partner & Alliances

Associate Director, Global Partner Marketing

Location: UK or USA (hyrbid)

Department: Marketing | Partner Ecosystem

Reports to: VP, Marketing, CP & ESG Tagetik

About the Role

We’re looking for a strategic and execution-focused Associate Director of Global Partner Marketing to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a proven enterprise software marketer who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.

What You’ll Do

Strategic Leadership & Execution

• Develop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities.
• Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact.
• Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.

Content & Communication

• Lead the creation of partner-facing assets including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.
• Own the partner communication strategy, including quarterly newsletters, internal updates, and external messaging to foster engagement and community.
• Maintain and evolve the partner section of the corporate website, ensuring content is current, compelling, and aligned with brand standards.

Event & Program Support

• Support partner-related elements of global events such as Sales Kick-Off, Partner Kick-Off, and InTouch series.
• Help organize and run a Partner Advisory Board, including agenda development, logistics, and follow-up communications.

Enablement & Infrastructure

• Create standardized partner presentation decks and materials
• Contribute to the development and ongoing management of the partner training portal ensuring content is relevant and accessible.
• Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.

Measurement & Optimization

• Track and report on global partner marketing metrics, including lead generation and pipeline contribution from partner-led activities.
• Continuously optimize campaigns and programs based on performance data and partner feedback.

What You Bring

• 7+ years of experience in B2B enterprise software marketing, with a focus on partner or channel marketing.
• Demonstrated success in building and executing global partner marketing strategies.
• Strong understanding of strategic alliances, especially with consulting firms and system integrators.
• Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.
• Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms.
• Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment.
• Bachelor's degree in Marketing, Business, Technology or related field
• Ability to travel 25% domestic and international

Why Join Us?

Partner marketing is a strategic growth engine for our business. This role offers the opportunity to:

• Shape the future of our global partner ecosystem
• Work with industry-leading partners and internal teams across geographies
• Deliver high-visibility programs that directly impact pipeline and revenue

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.