Marketing and New Business Director - Creative Agencies (12 month FTC)

Agency :

Job Description :

Sitting in the Global New Business team based in London, you’ll be at the intersection of marketing, prospecting and business development, ensuring that thought leadership, content, events, consultant relationships and outbound engagement work together to generate qualified opportunities and drive sustainable new business growth.

You will lead the development and manage the execution of our global marketing strategy that positions Havas as a leading growth partner for brands.

Responsibilities include:

• Building annual global growth marketing priorities and plans.
• Developing integrated campaigns around thought leadership (with our Intelligence team) across our priority sectors.
• Driving visibility and engagement with priority prospects, ensuring all activity is measurable, insight-led and aligned to pipeline goals.
• Driving adoption of global marketing best practice across selected key markets.
• Working closely with communications, strategy and agency leadership teams to amplify Havas expertise globally.

• Lead Havas' global event and activation strategy as a growth driver including driving a clear ROI framework for all event investment.

You will be responsible for the global approach to proactive prospecting and pipeline generation.

Responsibilities include:

• Defining global prospecting strategy and governance.
• Leading priority target identification and qualification.
• Embedding data-led prospecting approaches across markets.
• Championing usage of our global CRM system for prospecting and deal tracking.
• Supporting senior stakeholder engagement programmes for top priority prospects.
• Building frameworks that move opportunities from awareness to active pursuit.

You will lead relationship programmes that increase access to opportunities through consultants, procurement leaders and key industry influencers.

Responsibilities include:

• Developing engagement plans for major consultancy partners.
• Creating targeted content and events for consultant and procurement audiences.
• Identifying new growth partnerships.
• Supporting market growth teams in building influential external relationships.

You will lead and develop the global growth marketing and prospecting function.

Responsibilities include:

• Managing and developing team members (prospecting senior account manager, content creator, editor).
• Creating clear ownership, accountability and ways of working.

• You and your team are growing our pipeline of qualified prospects.

• You and your team are increasing engagement with our key audiences and generating meetings and conversations with our key targets.
• You’re developing and leading on content, marketing and events strategies that positively influence pipeline value.

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Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.