Marketing and Communications Director

Key Responsibilities

• Understand current marketing performance across ATL, BTL and Social, including contribution to revenue.
• Review existing campaigns, creative output and agency setup.
• Assess team capability, structure and ways of working.
• Build relationships with key stakeholders across Growth, Product, Data, Operations and CS/CEC.
• Take ownership of the MarCom marketing plan, budget and priorities.
• Deliver your first integrated ATL + BTL + Social campaign with clear, measurable outcomes.

• Own the Marketing & Communications strategy across all markets.
• Translate business targets into clear quarterly and monthly marketing roadmap with clear priorities and accountability.
• Lead ATL and BTL strategy in the UK, ensuring campaigns are tested, optimised and scaled based on performance.
• Define and execute the roadmap for ATL expansion across European markets.
• Drive European growth by establishing effective localisation, messaging and campaign execution across markets and channels.
• Own brand localisation, ensuring tone of voice and copy are adapted for local audiences while maintaining consistency.
• Manage senior stakeholder relationships across departments and ensure marketing is aligned with business priorities.
• Lead major cross-business initiatives requiring senior coordination and delivery ownership.
• Own audience segmentation, targeting and insight development across markets. 
  

• Improve the quality and effectiveness of marketing output across all channels.
• Strengthen the internal creative function, reducing reliance on external agencies.
• Implement clear planning, briefing and execution processes.
• Ensure the team operates with clear roles, ownership and accountability.
• Embed performance tracking across all marketing activity, including ATL.
• Use data and insight to inform decisions and improve outcomes.
• Continuously optimise campaigns through testing of creative, messaging and media.
• Introduce structured testing of new channels and opportunities, with a focus on scalable, commercially viable results.
• Identify and implement automation opportunities, particularly across social and content workflows.
• Own budgeting, forecasting and spend tracking, ensuring clear prioritisation and return on investment.

• Own the marketing planning architecture, including campaign calendars, channel frameworks and briefing models.
• Implement ways of working that improve cross-team collaboration and reduce operational friction.
• Partner with Growth and Data teams to align on measurement, attribution and demand generation.
• Manage agency relationships to ensure high standards of delivery, strategic contribution and accountability.
• Build scalable systems and processes to support expansion into additional European markets.
  

Skills, Knowledge and Expertise

• Drive measurable revenue growth through ATL & BTL marketing across the UK and Europe.
• Scale ATL as a core growth channel, delivering consistent demand generation.
• Successfully launch and scale ATL activity in new European markets.
• Rebuild internal creative capabilities and reduce reliance on external agencies.
• Ensure consistent, high-quality brand output across all channels and markets.
• Establish clear alignment between marketing activity and business goals.
• Ensure marketing investment drives measurable commercial impact, including lead generation and customer acquisition.
• Create clear alignment between business goals and marketing priorities, improving visibility across the organisation.
•  Strengthen team effectiveness through improved structure, planning and leadership support.
• Elevate creative quality and brand distinctiveness across all outputs.
• Develop PR and communications capabilities as part of a fully integrated MarCom function.
  

• Lead brand, reputational and commercial growth.
•  Translate business goals into clear marketing priorities and execution plans.
• Own budget allocation, forecasting and investment decisions.
• Advocate for channel investment based on performance, insight and growth opportunities.
• Lead ATL strategy and execution across the UK and European markets.
• Oversee brand positioning, messaging and localisation across markets.
• Lead and develop the MarCom team, setting clear expectations and support team development, including performance management and career progression.
• Remove unnecessary complexity and ensure the team is focused on high-impact work.
• Lead major projects and ensure delivery against business objectives.
  

• 7+ experience in a senior Marketing, Brand or MarCom leadership role (Director or equivalent) in an international environment
• Strong track record of driving revenue growth through brand-led marketing.
• Deep experience in ATL, including TV and large-scale campaigns.
• Experience launching and scaling marketing activity across European markets (e.g. Germany, France).
• Commercially driven, with a clear understanding of how marketing impacts revenue.
• Experience managing significant budgets and making investment decisions.
• Strong leadership skills with experience improving team performance.
• Ability to operate at both strategic and operational levels.
  

About
Vintage Cash Cow and Arcavindi, exist to create a world where everything has value and nothing is wasted, on a global scale.Together, we form the UK and European operations of the Vintage Group, united by one purpose, one mission, and one set of values.Vintage Cash Cow is our UK operation and the foundation of our business. It’s where our model was built, tested, and proven, making it easy for customers to sell multiple pre-loved valuables in one simple, trusted journey. Arcavindi is our European operation. Built on the same proven model, it takes what works in the UK and adapts it for new markets across Europe, allowing us to scale our impact internationally.While our brands reflect different markets, we are one business, working as one team. Our people collaborate across borders, share ownership of outcomes, and bring the same care, fairness, and common sense to everything we do.Behind the scenes, we are building the world’s largest international trading platform for pre-loved items, powered by expert people, smart data, and a shared belief in the circular economy.Every item we buy is rehomed, reused, or responsibly recycled — keeping valuable materials in play and out of landfill, and ensuring we always treat customers and their treasures with care and respect.