Marketing Analytics & Business Intelligence Analyst

This is a remote position.

Afina is an eight-figure direct-to-consumer wellness brand and the #1-selling filtered showerhead brand on Amazon. As we expand across paid social, Amazon, retail, subscriptions, and new product categories, we’re looking for a curious, commercially minded Marketing Analyst to help drive our next stage of growth.

This isn’t a traditional reporting role. You’ll work directly with our founders and Head of Growth to uncover what motivates our customers, identify new opportunities, and turn complex data into clear, actionable strategies. Your insights will influence everything from advertising and customer acquisition to product development, category expansion, and the future direction of the business.

This role sits at the intersection of analytics, marketing strategy, and business growth. You’ll use data to understand the business, uncover growth opportunities, translate insights into action, and help guide how the business scales and evolves.

• Understand our customers deeply through data and help redesign our entire marketing engine
• Shape what products we build and where the brand expands
• Provide insights that inform decisions about new categories and future business lines
• Stay ahead of emerging trends in marketing and D2C brands, strategically leveraging the latest tools to drive measurable business outcomes
• Work directly with the founders and our Head of Growth on high-impact strategic initiatives

If you want a consumer-oriented career path that blends data, strategy, and growth, this is it.

• Identify the drivers behind winning ads and creative to uncover scaling opportunities across different product lines
• Evaluate customer-acquisition funnel performance across different marketing channels
• Work with the creative team to empirically test new hypotheses based on data and guide marketing initiatives
• Own the tracking of marketing performance and clearly communicate results through dashboards and reporting

• Analyze customer behavior, cohorts, retention, and purchasing patterns to uncover useful trends and insights
• Build segmentation models to identify high-value and high-potential customer groups
• Evaluate product lines to understand the drivers of repeat purchases, profitability, and lifetime value (LTV)
• Conduct competitive research and market analysis to uncover whitespace and new product opportunities

• Assess demand for future product launches and category expansion
• Build simple business cases covering TAM, unit economics, margins, and payback
• Research new markets, partnerships, and adjacent business opportunities
• Work with the founders to model revenue scenarios and impact

• Identify new growth opportunities
• Support due diligence for potential acquisitions or collaborations
• Improve systems for analytics, reporting, and decision-making
• Present insights directly to leadership each week

• A recent graduate from a quantitative or analytical program, such as Data Analytics, Engineering, Economics, Computer Science, or Business Analytics
• Deeply curious about consumer behavior, e-commerce, and digital marketing
• Highly analytical and proficient in Excel or Google Sheets; experience with Python and SQL would be beneficial
• Able to turn data into actionable insights that create real impact—not just dashboards
• A strong communicator who can simplify complex concepts for diverse audiences
• Passionate about product strategy, advertising, and understanding customers
• A self-starter who thrives in fast-paced, high-growth environments
• Coachable, ambitious, and excited to grow our business while building something meaningful

• Prior experience with D2C, e-commerce, paid advertising, or analytics tools
• Exposure to Meta Ads Manager, Google Ads, GA4, Looker Studio, or similar platforms
• A strong interest in consumer brands

• Join a highly analytical consumer-growth team—ideal for emerging talent eager to learn marketing from first principles, not textbook templates
• Work alongside experienced entrepreneurs
• Take on meaningful responsibility from day one—your insights will influence real dollars and real decisions
• Receive competitive compensation with a fast promotion path
• No bureaucracy or “big company” politics—just speed, ownership, and a high learning velocity