Marketing Analyst (Marketing & Customer Analytics)

About ThriveCart:

ThriveCart is the leading no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences. ThriveCart powers over 65,000 businesses and 12 million enrolled students, generating over $2 billion in annual sales. The platform provides all the tools businesses need to create high-converting checkout experiences, manage powerful affiliate campaigns, and deliver seamless student experiences with its built-in learning management system, Learn/Learn+.

Location (Remote): 

UK

Position Overview:

ThriveCart is seeking a highly analytical, commercially minded Marketing Analyst to support data-driven decision-making across our marketing and customer lifecycle efforts. This role is solely focused on marketing performance, customer behavior, and growth analytics, providing clear insights that inform acquisition, retention, engagement, and revenue optimization strategies.

You will work closely with Marketing, Growth, CRM, and Leadership teams to translate complex datasets into actionable insights that directly impact campaign effectiveness, customer experience, and business growth.

Key Responsibilities:

• Analyze performance across all marketing channels (paid media, affiliates, email, partnerships, content, and lifecycle campaigns).
• Track and report on key marketing KPIs including CAC, ROAS, conversion rates, funnel performance, and campaign ROI.
• Build dashboards and recurring reports that provide clear visibility into marketing effectiveness and trends.
• Analyze customer acquisition, activation, engagement, retention, churn, and reactivation metrics.
• Segment customers based on behavior, lifecycle stage, usage patterns, and value.
• Identify opportunities to improve onboarding, lifecycle messaging, and long-term customer value (LTV).
• Evaluate end-to-end customer journeys from first touch through purchase and repeat usage.
• Identify drop-off points and conversion opportunities across landing pages, checkout flows, and post-purchase journeys.
• Partner with marketing teams to support A/B testing and experimentation analysis.
• Translate data into clear, actionable insights for non-technical stakeholders.
• Present findings and recommendations to marketing leadership in a concise, commercially relevant manner.
• Support strategic planning with forward-looking insights and trend analysis.
• Work with marketing analytics tools, BI platforms, and data sources (e.g. GA4, CRM, attribution tools, ad platforms).
• Ensure data accuracy, consistency, and reliable reporting across marketing systems.
• Collaborate with data, product, and engineering teams where needed to improve data quality and tracking.

Required Skills:

• Strong understanding of marketing funnels, attribution models, and customer lifecycle metrics.
• Advanced analytical skills with Excel/Google Sheets and experience with BI tools (e.g. Looker, Tableau, Power BI, Metabase).
• Hands-on experience with analytics platforms such as GA4, CRM systems, email marketing tools, and ad platforms.
• Ability to clearly communicate insights and recommendations to both technical and non-technical audiences.
• Strong attention to detail, curiosity, and a problem-solving mindset.

Experience and Education: 

• 3+ years’ experience in marketing analytics, growth analytics, or customer analytics (SaaS or digital products preferred).
• Experience in subscription-based or high-volume transactional SaaS businesses.
• Familiarity with experimentation frameworks and A/B testing analysis.
• Experience working in a remote, global organization.
• Knowledge of affiliate or creator-driven marketing ecosystems.

Learn More About ThriveCart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
• Team Collaboration – We work better together, valuing input from every team member.
• Growth Mindset – We embrace challenges as opportunities to learn and grow.