Build and scale AI-driven marketing workflows, automate repetitive marketing and lead qualification tasks, own HubSpot CRM administration and integrations, create dashboards and reports, document processes, and collaborate with marketing, sales, operations, and external partners to improve efficiency and performance.
About Optitex and NedGraphics
Optitex and NedGraphics are leading global providers of advanced software solutions driving digital transformation across the textile and apparel industries. With more than 40 years of market leadership, NedGraphics specializes in CAD/CAM solutions for textile design - serving the apparel, flooring, home furnishings, and related sectors - while Optitex delivers integrated 2D and 3D product development tools for fashion, transportation interiors, and furniture. Together, they streamline design-to-production workflows, enhance creativity, maximize material efficiency, and promote sustainable, data-driven product development. Trusted by tens of thousands of users worldwide, both brands maintain a strong global footprint with offices across North America, Europe, and Asia.
NedGraphics and Optitex are part of the Dorado Software Group, within Constellation Software Inc. (TSX: CSU.TO). Founded in 1995, Constellation operates over 1,000 software businesses across more than 150 industries, employing 55,000+ people globally and generating over US$10 billion in annual revenue. Unlike traditional holding models, it follows a “buy and hold forever” philosophy - continuously investing in the long-term growth of its companies, their products, brands, and people. This structure provides a stable, entrepreneurial environment where teams are empowered to innovate, grow, and make lasting industry impact.
Learn more at nedgraphics.com and optitex.com.
Role Overview:
This is a brand-new, high-impact role at the heart of our marketing engine, and a rare chance to build an AI-led marketing function from the ground up. You'll be the force that turns AI from a buzzword into real velocity: orchestrating the tools, workflows, and clean data foundation that let us move faster and target smarter. Sitting at the intersection of marketing operations and applied AI, you'll design and maintain the intelligent workflows that power content, campaigns, and lead management across our global brands, Optitex and NedGraphics, while keeping HubSpot humming as a single, trusted source of truth.
The payoff: a marketing team that spends less time on busywork and far more on the creative, high-impact decisions that move the business.
Key Responsibilities
AI Workflows for Marketing
- Architect, manage, and scale AI workflows that supercharge content creation, campaign execution, and sales enablement, such as drafting assistants, content repurposing pipelines, and lead-scoring agents.
- Hunt down repetitive, high-volume tasks ripe for automation, then design the solution, deploy it, and prove the impact.
- Evaluate and weave cutting-edge AI tools and agents into our marketing stack.
- Craft and fine-tune prompts, set smart guardrails, and document workflows so the whole team can run with them confidently and consistently.
- Safeguard output quality, accuracy, and brand consistency, continuously tuning workflows as the technology and our needs evolve.
HubSpot CRM Management
- Take full ownership of HubSpot day to day, using AI to streamline and automate contact properties, lifecycle stages, lead statuses, workflows, email campaigns, and reporting.
- Partner with the Operations team and external partners to build AI SDR agents that scale our qualification process and outreach.
- Harness AI to build and maintain dashboards and reports that deliver crystal-clear visibility into pipeline, campaign performance, and the marketing KPIs that matter.
- Connect HubSpot seamlessly with our marketing and AI tools, keeping data clean, structured, and well governed.
- Document CRM processes so teams across every region run from one consistent playbook.
Collaboration
- Partner closely with marketing, operations, sales, and product teams to turn ideas into results.
- Drive projects to the finish line on time, with clear, consistent communication across every stakeholder.
Skills, Knowledge and Expertise
What You Bring
- A track record of at least 2 years in marketing operations, data, or AI, ideally in a fast-moving B2B or SaaS environment.
- Deep, hands-on HubSpot expertise spanning administration, workflows, lead management, and reporting.
- Real-world experience putting AI tools to work, with sharp instincts for where they shine and where they fall short.
- Fluency with AI workflows, agents, and CRM-connected automation, with tools like HubSpot Breeze, Claude, ChatGPT, and Copilot.
- A gift for designing and documenting processes that any non-technical colleague can follow with ease.
- A data-driven mindset and the rigour to prove whether a workflow truly moves the needle.
- Crisp written communication and an eye for detail that misses nothing.
How We'll Measure Success:
- Marketing teams embrace AI workflows that measurably slash manual effort and lift marketing performance.
- A thriving network of AI agents powers marketing functions and consistently delivers high-performance results.
- Seamless communication and collaboration with internal teams and external partners.
- A pristine, always-current CRM powering every marketing activity.
- Marketing activities launch on time, every time.
- Clean data flows seamlessly across every system, turning cross-functional input into optimized processes.
- Reporting that is accurate, timely, and trusted across the business.
About
Dorado Software Group is a division of Constellation Software (www.csisoftware.com) which is publicly traded on the Toronto Stock Exchange (TSX:CSU) and has a market cap of approximately $50B CAD. We acquire, manage, and build mission-critical vertical market software companies that are located all over the world. Constellation has completed over 1,300 acquisitions since inception in 1995 across dozens of industries.As is Constellation’s unique model, Dorado Software buys and holds companies forever, which requires continuous investment in our businesses - their products, brands, and people - and a long-term horizon for strategic decisions. We are all about strengthening these businesses and enabling them to grow - whether through organic measures such as new initiatives and product development, day-to-day business, or through acquisitions.
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