Lead merchant growth operations by planning, executing, and optimizing marketing campaigns with merchants and HQ. Improve customer experience and payment success rates, support BD sales pitches, collaborate with Product and PR to increase merchant exposure across EMEA, and measure campaign performance to drive transaction growth.
Job Description
Requirements
· Accountable for merchant growth operations, including merchant sales and marketing planning, customer experience improvement and payment success rate optimisation.
· Develop marketing campaigns with both external merchants and internal marketing team in HQ to come up with the offer to our users, the communication channels, both in our app and in storefronts, and the media plan.
· Execute marketing campaigns and work closely with both merchants and HQ marketing team on optimising the results.
· Support Business Development sales pitch by understanding the merchant’s pain point and demonstrating the value of our marketing channels.
· Work closely with the Product team and HQ Marketing team to increase the exposure for EMEA merchants and improve end-to-end journey for our users.
· Work hand in hand with PR team to promote our product's presence in EMEA focused on the launch of a partnership or a merchant
Requirements
- Understand how to integrate marketing operations, merchants collaboration, and consumer service to enhance transaction amount
- 5+ years of hands-on marketing operations and merchant management experience; well versed in engaging with local German merchants, including major brands, retailers and online shopping platforms
- A successful track record of creating and implementing marketing campaigns that deliver measurable results
- Ability to influence and negotiate with internal stakeholders and third-party vendors to achieve objectives
- Excellent time management, presentation, organizational and problem-solving skills
- Self-motivated, hands-on and able to multi-task across a range of programs in a fast-paced dynamic environment
- BS/BA in Marketing or related field
- Fluent in Mandarin and English (verbal, read and write) is a must.
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