Manager, Trade Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $104,800 - $124,450, bonus and long-term incentive eligible

ROLE SUMMARY:

The Trade Marketing Manager plays a high-impact role focused on on-premise accounts, bringing our brand portfolio to life through premier events, top venues, and retail activations. This role leads the full execution of activations from planning and logistics to performance metrics with a strong emphasis on creativity, precision, and results.

With major moments ahead like the 250th anniversary of the United States in Philadelphia, FIFA, and the PGA Championship, the TMM will drive brand experiences, support key sponsorships, and collaborate closely with wholesalers to ensure flawless execution and brand alignment.

Success requires strong communication, organization, and a passion for event marketing — plus the flexibility to work evenings and weekends in this fast-paced, high-visibility role.

JOB RESPONSIBILITIES:

• Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events

• Owns performance of the On Premise channel:  identifies execution opportunities & works closely with wholesalers to close gaps

• Mobilizing brand planning

• Sampling execution 

• Event and venue activations across territory 

• Ticket management 

• Resort / Destination planning and execution (where applicable)

• Works with Experiential Team to inform professional or Tier 1 sponsorships 

• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds 

• Ensures mobile asset requests are complete and aligned with brands / events 

• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team 

• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans 

• Supports and Owns the execution and KPIs for On-Premise plans

• BET Team Captain (where applicable) 

• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth

• Manage the ROI for channel programs

• Communicate results and priorities weekly/monthly

• Coach and mentor Trade Activation Managers and wholesaler sales teams

• Direct channel specific pilots; manage optimization of each channel's key levers

• Cascade annual/trimester channel blueprint (Initiatives and Programs)

• KPI's - Channel volume, share, program execution, distribution

JOB QUALIFICATIONS:

Required:

• Live in Market – Greater Boston Area

• Bachelor's Degree

• 5-7 years sales and/or marketing experience

• In-depth knowledge of regional marketing and sales organization

• Strong communication skills, both internal and external

• Proficiency in PowerPoint, Excel and internal system tools

• Must possess an in-depth knowledge of the Off-Premise Channel

Preferred:

• MBA/Advanced Degree

• Willingness to relocate for future opportunities

• Beer/alcohol industry knowledge

WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!