EXPECTED END RESULTS
MAJOR ACTIVITIES
Develop right market fit Product for Nissan Brand and ensure life cycle proposals
(Volume , Mix, gross profit, VME etc)
- Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan
Life Cycle management of assigned Product line-up to ensure one product refreshment
- Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan
Finalise M&S inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc
- Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions
Lead the launch plan of assigned products for product GTM
- Plan, Co-ordinate with upstream on program schedule
- Develop launch plan in coordination with Marcom, PR & other relevant functions
Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness
- Tracking of Price movement of competition
- Periodic review of the same and propose price up / repositioning as per need
Define & Develop action plan to deliver Sales Volume & Profit as per target
- Co-ordinate with all the stakeholders – Sales, Marketing Planning, Marcom for development and execution of plan
Product owner to cascade relevant information for sales training & PR communication
Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions
Gurugram Haryāna India
