Manager, Marketing

Mission Statement & Summary

The Customer Marketing Manager sits at the heart of our Marketing and Communications team bringing NewDay’s carded credit products to life through insight led, omni channel campaigns. Working across a diverse portfolio of brands including Aqua, Bip, Debenhams, Fluid, John Lewis, Marbles and Pulse, you’ll shape customer-focused strategies that balance commercial ambition with real customer needs. Partnering closely with Product, you’ll turn market trends, customer insight and business challenges into compelling campaigns—collaborating with our Creative Studio (part of the same team), Analytics and Salesforce teams to deliver seamless, targeted and high impact communications.

With a strong focus on collaboration and strategic thinking, you’ll play a key role in strengthening our brands, maximising marketing performance, and helping move our customers forward with credit.

How you’ll contribute

• Shape engaging customer communications, that build confidence and support and encourage responsible use of credit from day one

• Act as a trusted marketing lead to deliver high-impact, collaborative campaigns

• Evolve customer across the lifecycle, combining insight, creativity, and innovation to drive feature adoption and elevate how we show up across channels

• Develop compelling engagement and upgrade strategies that recognise positive behaviours and deepen long-term customer loyalty

• Champion smarter, more effective marketing delivery by optimising campaigns, channels, and investment based on performance and learning

We're looking for these essential skills

• Proven experience in multi-channel marketing campaign planning and execution, as well as developing customer journeys and automated marketing programmes

• Strong creative marketing skills, and experience in the creative development process, from brief through to asset delivery

• Ability to demonstrate and report on key metrics and impact from marketing activities

• Experience of collaborating closely with different teams internally, such as Product, Commercial, Data Analytics, Brand and Legal teams

• Experience of working in a fast-paced environment.

It’s a plus if you also have these skills

• Industry trends, including following challenger brands within credit, banking and other financial services

• Copywriting skills, with an individual point of view and perspective on design

• Experience of working in a fast-paced environment and/or regulated industry

• Technical knowledge of HTML and Salesforce Marketing Cloud

• How to deliver a test & learn roadmap effectively, including through user testing tools such as UserZoom

At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process.

Tell us if you need accommodations: We’ll put reasonable adjustments in place to support you.

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